Archive for April, 2008

What To Do About Quality Of Service When Business Outsourcing

Friday, April 25th, 2008

When you have poorly defined your contract with a business outsourcing company, the quality of the project may suffer severely.
There are many things you can do to verify the project maintains the expected quality when you are using a company other than yours. When you define the objectives for the project you want completed, they [...]

Trust But Verify When Outsourcing

Tuesday, April 22nd, 2008

Image by joshdamon via FlickrWhen you decide upon business outsourcing for project needs it is important to verify who the people are who will be working in your business. You should verify the employees as you would your own.
If you run backgrounds tests on your employees, then you should do the same with an outsourcing [...]

The World Is Flat So Consider Business Outsourcing

Tuesday, April 15th, 2008

Here are some reasons why you might consider outsourcing for your company. Even if you have a small company, you can save time and money by using smart outsourcing.If you are a growing company you might have many projects you need to complete for your expansion. If you are upgrading systems you might have projects [...]

Master The Principal of Comparison In Marketing Or Perish As A Commodity Pusher

Monday, April 14th, 2008

As a business owner, the last thing you want your customers to do is to compare apples with apples. As soon as they compare apples with apples or oranges with oranges, you enter a marketing state called “commodity” pricing. This is a dreaded word in business because selling commodities means selling on price. The vendor [...]

Latent Semantic Indexing With 3D Glasses

Thursday, April 10th, 2008

In order to understand how Latent Semantic Indexing is achieved, it is important to know some basic high school math, particularly Cartesian coordinates.
Typically when a search query is sent a term-document matrix is created. The pages that have been previously processed send back results that contain the correct semantic meanings.
All formatting from the pages including [...]

How To Lead A Teleconference And Keep People Interested

Wednesday, April 9th, 2008

In today’s high-tech Internet world, teleconferencing has become one of the most useful tools to facilitate increased productivity. It is also a very effective way to save time and resources.
Many of us have been at meetings or seminars where we find ourselves drifting off into our own little world whether it be through boredom or [...]

How To Fool A Box of Rocks Some Of The Time

Tuesday, April 8th, 2008

A box of rocks for the purpose of this discussion is a search engine like Google, Yahoo, or MSN. Of the three search engines, Google is the smartest box of rocks. Nevertheless, it is still a box of rocks, that can be fooled some of the time.
Notice that I said, “some of the time.” Yes, [...]

How To Market Cold Dead Fish

Sunday, April 6th, 2008

Many years ago when I was an honest to goodness engineer, we called a feature for what it was. If we built a light blue box with white dials that played 500 songs that came bundled with a white a headphone, we’d call it a light blue music box that can play 500 songs that [...]

How To Save Google From Bankruptcy

Friday, April 4th, 2008

The second piece of bad news about Google hit the newspapers today. Yes, I meant physical newspaper. Sometimes you have to get your “facts” from places other than online. The news story said that Google would be laying off 300 employees. Imagine that, the darling of Wall Street plans to layoff people. This news [...]

Have You Tried This Method Of Overcoming Objections?

Wednesday, April 2nd, 2008

First, let’s get one thing out of the way. In business, you are either in sales or you are in sales support. There is no middle ground. If you are in sales, you will fully understand and appreciate my statement for all its meaning. If you are in sales support, you may object to my [...]