Image via WikipediaThe late great copywriter, Gary Halbert, said that his competitive advantage is a “hungry market.” It almost doesn’t matter what type of product or service you market, if you can get your offer in front of the right group of people, you will make sales. This “group of people” was referred to by [...]

Apart from size, the number one difference between a big business and a small business are systems. I’m talking about how-to guides that are documented and followed by most employees. More than that, these systems are so ingrained into the big company that it has essentially become intertwined with something known as company culture.
Don’t get [...]

f you are using the Internet as a marketing channel, then you must understand this allegory: “Paypal and 2Checkout are to Ebay and Amazon like NCR and VeriFone are to Walmart and Target.”
Just as most bricks and mortar merchants understand the cash register as the point of sale machine, most online merchants understand the [...]

When most folks think of sales and marketing, their minds envision someone who runs around peddling goods and services. You’ve seen the stereotype on TV, like the door-to-door salesman trying to convince housewives to buy his “Vacuum Deluxo-Rama.” This sales model works. I read a report that companies made $28B last year in door-to-door marketing. [...]