Discover how your business can make more money using proven web strategies.
Name Email

Recent Post

tr

Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

Post1

You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

Post2

Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

facebookevents

A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

Featured Post

Post4

How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

Featured Video

How To Track Visitors

I had planned to start this post by explaining why online business owners should track visitors. But then I concluded that that would be too obvious. It’s clear that we should track visitors to our websites so that we can do more of what works. If we don’t track, we won’t know. So let’s talk about how to track visitors to your website.

If you want to know how to track visitors, follow these 7 steps.

1) Sign up for Google Analytics. This excellent software tool is free from Google.

2) Install the small piece of Google Analytics code on each web page that you want to track visitors.

3) Check to see if you have AWSTATS as part of your web hosting service. If you use companies like www.premierewebhost.com, this tracking utility comes standard.

4) Create a simple spreadsheet with three columns. One is for the keyword, the second for the number of times the keyword was used, and the third has the date.

5) Each month print out the keyword report. You’ll be surprised at the types of keywords that people use to find you.

6) Optimize your website based on the keywords that turns a profit or produces the desired action when visitors get to your site.

7) Install a tracking link for all your off website content like on articles, blogs, forum signatures, PPC ads, contextual ads, video ads, and so forth.

And that is all I have to say about how to track visitors.

DONOTCHANGE

Reblog this post [with Zemanta]

Advertising Headlines Exposed

In my last post, I talked about how magazine headline writers are the best. There are many valuable lessons an online marketer can learn simply by reading the millions of magazine headlines in existence. Don’t think that you have to read them all. Read as much as you can and see if you can spot the following patterns.

Numbers Count. Many people hate math. Their minds grow numb at the sight of adding numbers longer than 3 digits. But for some psychological reason, people seem to trust information that is presented to them more when there are numbers attached. For example, the first ad said, “617 pieces that will change your life.” Notice that the ad didn’t just say, “Pieces that will change your life.” The ad was very specific. People also trust numbers that aren’t neat like 600. Rather, 617 implies that someone actually took the time to count the pieces so the information presented must be trustworthy.

Sentence Length Matters. The longest “sentence” out of the 8 ads that I showed you last time from the magazine’s front cover was 21 characters long. It read, “(and we should know!).” There is a reason for this. People scan for sound bites when they read. You have to create short sound bites that grabs your prospect’s attention as they are bombarded by information coming from the hundred other magazines on the rack.

Notice that Google took a page out of magazine advertising strategies when they created their online advertising platform, Adwords. Each Adwords ad is limited to 3 lines of text and 1 line for the display URL. In the 3 lines of text, you are limited to 25 characters for the first line which serves as your headline. You have 35 characters for the 2nd line and 35 characters for the third line. The reason behind this is simple…sound bites. As with magazine advertising, you are bombarded with information when you get the results back from doing a Google search. People will make a decision on what to click within seconds.

Bolding and CAPS. The ads that I showed from the magazine utilized three style elements: one is bolding, two is capitalization, and three is color. The goal of using bolding and caps is to avoid monotony for your reader. It’s also to point out an important element like a number, for example. For search engine PPC advertising, you will only have one style element to work with – CAPS. But this is not a hindrance because a lot can be done with CAPS. We’ll cover this in another article.

Instant and Easy. The truth is most people are lazy. We’ve been program to want instant and want it now. Nobody wants to exercise and eat less to lose weight. They want a weight loss pill. Nobody wants to buy the giant 65″ plasma TV three years from now when they’ve saved up enough money. They want to take the TV home today with the easy payment plan. And nobody wants to build up their look, they want, “Instant Glamour: The Only Makeup Item You’ll Need.” Only one makeup item? That’s hard to believe… I’ll take two.

These four advertising headline tricks should get you on your way to creating your own swipe file of the best magazine ads out there. After reading through a few of these ads, you will undoubtedly begin to see the patterns that are repeated over and over again. You’ll see the same patterns in sports magazines, kid magazines, women magazines, car magazines, and so on. The reason for this is they work. Plain, simple, and easy.

DONOTCHANGE

Reblog this post [with Zemanta]

Magazine Ad Sales Down But Not Out

Yes it is true that magazine ad sales are down. According to recent figures, magazine ad pages, a measure of magazine ad sales, is down around 12% year over year. So where are companies spending their advertising dollars? While the recession has taken a big bite out of ad spending, many companies have also shifted their advertising dollars to online media. There is direct evidence of this in the rise of Google Pay Per Click rates over the last few years.

Even though offline channels like newspaper advertising, and now magazine advertising, have gone down, their advertising methods have not. As business owners and online marketers, we can still learn a lot from these offline channels. Let’s take a look at magazine advertising, for example. Before a magazine can sell advertising, it must first sell itself to customers perusing the magazine aisle in supermarkets or in bookstores like Borders.

The way that magazine writers do this is to create compelling mini-headlines. Cosmo magazine is the master at doing this. Here are some examples of the type of eye-catching headlines that you would see on a cover. There are a total of 8 mini-headlines that try to convince customers to pick up a copy. This is very much like what online advertisers do with PPC on Google.com.

The mini-headlines on the cover of might read:

617
pieces that
will change
your life

SPEEDY
TIPS FOR
PERFECT
HAIR

WE’RE GIVING
AWAY MORE THAN

$475,000
worth of
free gifts!
PAGE 236

How just
5 pieces
can get you
through
the week
PAGE 212

Update
your look

in one
simple step

NEW SECTION:
THE BEST
ONLINE SHOPPING
(and we should know!)

INSTANT
GLAMOUR:

THE ONLY
MAKEUP ITEM
YOU’LL NEED

Jenny Lauren
The strong
and sexy type

I tried to preserve the colors, caps, and bolding schemes that Lucky used to capture people’s attention. Study these mini-headlines and sub-headlines. This is the kind of wording that magazine advertisers have to try and capture and hold a passerby’s attention. Usually, you only have 3 seconds or less before people choose.

Study these examples. They represent excellent copy writing. In the next blog post, we’ll study these headlines in more detail.

DONOTCHANGE

Reblog this post [with Zemanta]
To Top