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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Alex Tran

Cute blog title — Alex Tran. Other than that, why would anyone want to put their name as the title of their blog post? Bad form aside, I am using this as an illustration of how to rank for a keyword phrase like your name.

A while ago, I wrote that the two things that a website needs in order to survive in the wild are content and links. It is still as true today as it was when I wrote that article. Since search engine spiders are nothing but fancy “if-then-else” programs, you need to feed them what they expect to “see” according to their knowledge base. For your content to count and get ranked highly in the search engine results, it needs to 1) contain your chosen keyword, and 2) have links with your keyword as the anchor text.

Most people think that these links need to come from external websites. This is true from my observation. Ideally, externally links from reputable sites count a lot to the search engine spiders. But I have also observed that links from within your own website count too.

For example, if I wanted to rank for the keyword Alex Tran, and didn’t have an external source where I could link from, I could use my own website for links. By putting my keyword as anchor text and pointing them to my homepage, I could alert the spiders that my homepage is about my keyword.

This article, in fact, is a working example of this technique. I used the keyword in the title, the description, and twice in this body of the content. I have one link with my keyword pointed back to my homepage.

Keep in mind that this technique may not stick. In other words, for long standing listing on the first page of Google, you will also need external links. But for short-term effect, this technique does the trick.

No Time to Twitter?

By now, if you have not heard of Twitter, I hope you enjoyed your nap Rip Van Winkle. It seems like every net denizen and wannabe celebrity have taken up Twittering or Tweeting as their past time. Nowadays, it’s a badge of honor to have 10,000 or more fans and 2,000 or more Tweets. At 140 characters per Tweet, that’s 280,000 characters! How long do you suppose it takes to type 280,000 characters?

I don’t know about you, but Twittering takes time … too much time perhaps.

Fortunately, a few other people besides me have taken it upon themselves to solve the Twitter time management issue. Here is a video that explains how this new start-up, Flutter, is approaching the problem of not enough time to Tweet. Consider them the next wave of micro-blogging. They call it nano-blogging. Enjoy.



 

Online Trends in Advertising and Marketing for 2009 and Beyond

2009 is definitely a challenging year for many businesses as many of them try to stay afloat despite the global economic slowdown. I am going to review some online trends that are already being used by businesses as they struggle to grow and maintain their presence online. Some of these advertising internet marketing online strategies are ahead of their time and may likely be adopted by many businesses in upcoming years.

One of these trends is the continued rise of “keyword cost-per-click inflation.” As the marketplace moves toward digital, it can be expected that the internet will become increasingly crowded. This ensuing demand will result in paid search costs going up, especially in first tier search engines like Google. Cost-per-click inflation will likely continue to go up. As a result of this, the advertising internet marketing online community will concentrate on improving conversion rates if it is to offset the keyword inflation. This move towards improving return on investment by offering end-to-end optimization will best be achieved by controlled testing. Such things as click-tracking and eye-tracking projects will become defaults and a necessity within any website improvement program.

As the recession bites, online behavior will be shaped by consumer thrift. Most consumers continue to shop online for deals and bargains and will likely continue to do so. So auction sites and ad listings will see their traffic rocket despite the downturn. Since retention of marketshare is considered crucial during a downturn, advertising internet marketing online businesses will need to be aggressive by offering incentives and shaping consumer perceptions to keep them coming. To achieve this, great creativity will be required. Landing pages will need to be user-friendly, disruptive advertising strategies will need to be employed and websites will need to be trustworthy.

Advertising internet marketing online players will also need to use qualitative date in analytics and decision making to understand not only what website users are doing, but also why they are doing what they are doing. Such things as user surveys, internal search analysis, email questionnaires, FAQ feedback, user complaints, customer service forms, A/B and Multivariate testing, eye tracking and click-density analysis are going to be essential tools in optimizing return on investment. The information gathered from these analyses will be used in making decisions on optimization with a much greater certainty. Localized services will also see remarkable growth since they result in more relevant search results, more accurate targeted advertising can be done and search advertising internet marketing online search networks will get massive additional inventory to sell at a more local level. Undoubtedly, these marketing trends will shape future online behavior.

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