Affiliate Marketing Basics

What is affiliate marketing?… It is simply the use of freelance sales representatives to sell a merchants product and/or service for a percentage of the product’s sales price. For the merchant, it is a relatively “safe” sales channel where they only pay a commission if the product is sold by the affiliate. For the affiliate marketer, the benefit is that they can make money online without having their own product and its associated support issues.

If you want to give affiliate marketing a try, how would you go about it so that you can maximize your chances of success?

Here are some key tips to consider:

* Choose your niche online carefully

One of the most important factors to consider when marketing as an affiliate is choosing the best products to market to the right audience. It can make or break your net earnings. If you have a certain field of interest, I would start there. This typically makes the process of deciding what affiliate program to join easier. Start by making a list of your interests and see what affiliate programs come up when you Google it.

Here is a sample –> muay thai kickboxing affiliate programs.

* Create a website as your marketing and tracking platform

One of the best ways to do affiliate marketing is to create a website that reviews the product that you are promoting. Make sure the landing page on your website has no “leaks” and directs the visitor straight down the page with minimal distractions. This will increase your chances for conversion. Choose several headlines and split-test them. Provide relevant content and finish it up with a clear call to action. Content can be a mixture of text, images, videos, and/or audio.

Try split-testing directing the visitor directly to the merchant’s sales page and one where you capture the lead first into your system before sending to the merchant’s site.

* Use the power of freebies

If you want people to give you something online like their name and email address, you must first offer them something. Use free reports with content that is relevant to what they are searching for when they land on your page. You can either write the free report yourself with all original content or use content that you gather from online article directories like ezinearticles.com or ideamarketers.com.

* Test different methods of getting targeted traffic to your website

No matter how good your website and landing page is, it is useless without traffic. More specifically, you want targeted traffic. Avoid the temptation to buy “10,000 free visitors for $99” type offers. That would be untargeted or junk traffic. Rather, look for the type of demographic that would match the product offering. Do basic on page SEO to start with but avoid heavy SEO work until after you have tested to see which keywords actually attract your desired demographic. Use PPC to test.

Other forms of traffic can come from being active and social at Web 2.0 sites.

Does all the above sound like a lot of work? It is if you try to do it all at once. Start small, test, adjust, then grow from there.

Copyright © Alex Tran