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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Taxi Drivers Can Do Better As Affiliate Marketers

In most countries, taxi drivers are not too high up on the socio-economic food chain. In other words, taxi drivers don’t typically get paid very much for what they do.

When people want to get from point A to point B, they usually want to do it for as cheaply as possible. So they haggle with the taxi drivers over the cab fare. This puts further pressure on how much the driver ultimately gets paid. Overall, it’s not a good situation being a taxi driver.

So what’s an aspiring taxi driver to do if he wants to move up the economic ladder? The most obvious answer may be for him to save his money to buy his own cab. That way, he can keep more of what he earns. But how long would that take?

Well, let’s see… I am currently in Thailand writing this article so let’s use taxi drivers in Thailand as an example. Most taxis here are Toyota Corollas. A Corolla in Thailand costs roughly $25,000 US Dollars. That’s a big sum of money by most world standards. It’s a princely sum in Thailand, where the per capita income is considerably lower than the USA and other first world countries.

It costs me roughly 60 baht or $2 USD to take a cab from the Grand Palace to my hotel on Petchburi Road. Distance wise, it’s not far, about a few kilometers depending on which route you take. But traffic wise, it can take an hour. If you have ever experienced Bangkok traffic, you would understand. So the worst case is that the taxi driver would gross $2 USD per hour. If he works 10 hours per day, he would make $20 gross. Subtract his cost for gas, and he isn’t left with very much. It would take a long, long time to save enough money to buy his own car.

So what is plan B for an enterprising taxi driver? How about affiliate marketing?

Yes you read that right. A taxi driver can sign up to be an affiliate for jewelry stores, clothing stores, souvenir stores, travel agencies, and restaurants. Each store pays a flat fee of $5 per qualified lead. A qualified lead is defined as someone that the taxi driver literally drives to the store and drops off for a “quick look around.” The prospect does not have to buy anything for the taxi driver to get paid.

Does this sound like the Pay-Per-Lead programs that internet marketers see online?

In the real or offline world, traffic is literal. Here is how the numbers would work out for the taxi driver:

Drive tourist to jewelry store –> commission = $5;

Drive tourist to tailor store –> commission = $5;

Drive tourist to souvenir store –> commission = $5;

Drive tourist to travel agency –> commission = $5;

Drive tourist to restaurant –> commission = $5;

Charge tourist “reduced” fare –> $1.

Total amount earned = $26.

Compare this number to the $2 that the driver would normally earn by driving the tourist simply from point A to point B.

So yes, taxi drivers can and do make excellent affiliate marketers.

One final note: most affiliate marketers in Bangkok drive Tuk-Tuk’s. They are a form of motorcycle on three wheels. Tuk-Tuk’s seat two people.

Taxi drivers typically warn tourists to stay away from Tuk-Tuk’s. Go figure.

Affiliate Marketing, Network Marketing, MLM — What's The Difference?

The most efficient and cost effective sort of advertising known today is called “Affiliate Marketing” – a form of revenue share and online advertising that works very well. Basically, a webmaster is paid by a company to display adverts on his/her site – either by the amount of clicks that advert receives or the amount of actual sales the advert generates. Generally, the latter is the preferred type of affiliate marketing, presenting little to no risk whatsoever for both the company wishing to sell its services/product, and the affiliate.

Affiliate marketing should not be confused with multi-level-marketing (MLM) or network marketing, although many companies do make use of online network marketing techniques. Affiliate marketing works differently, though, in the sense that the webmaster himself (the affiliate) earns an income, and does not sign up or register anyone into the program himself. Both forms can produce a large revenue for both parties, but multi-level marketing is an entirely different subject.

There are some pros and cons to affiliate marketing, but most of the advantages weigh out the disadvantages. The only real disadvantage of the program is that it is not easily scalable, and many bad management techniques have led to adware, false advertising, spam or “spamdexing” – which is a website that consists only of advertising, and no real content. These kinds of sites often just produce pop-ups and link to further types of useless sites. But because of the rise of blogs and the rising intelligence of search engines, these kinds of issues are decreasing.

A Tried and True Way to Increase Online Sales

One of the most tried, trusted, and beneficial ways of increasing online sales through marketing and advertising is affiliate marketing. This is basically a revenue share sort of system, where an affiliate is given a form of commission from a merchant, based on how many sales the affiliate has generated through advertising on his/her site. Affiliate marketing began just four years after the world-wide web was launched, and many successful e-commerce sites owe much to this simple yet effective method.

There are three types of affiliate marketing methods of payment – either pay-per-click (generated by actual clicks or referrals to the merchant from the affiliate’s site), pay-per-action or pay-per-sale (very similar, in that the affiliate receives payment, either a fixed amount or commission, based on the sales or subscriptions that have come through referrals or adverts on the affiliate’s site.) The last two methods of payment are generally preferred by merchants, due to many fraudsters taking advantage of the click system and setting up sites with forced clicks, pop-ups, adware, spam, false advertising and many other “black hat” techniques.

Affiliate marketing is not limited to only display-adverts on an affiliate site, but also comes in the form of email, blogs, rss feeds, content and niche sites, loyalty sites, comparison sites or shopping directories, and other forms. It is an extremely low cost, but highly effective form of marketing and advertising, presenting little to no risk for both the merchant and the affiliate.

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