People who work online for a long period of time may find themselves owning a few domain names that they don’t use. These idle domain names sit at their registrar waiting to be put into service “one day.” Often times, the “one day” turns into years.

Sure, some domain name owners may put these domains into parking services like Sedo.com. Aside from parking, there is another way to use these domains names rather than letting them sit idle.

A higher and best use for these domains is to use them as redirects. Here is what I mean. Say you have a domain called BestTraveltoEurope.com. If this domain name is sitting at a registrar like GoDaddy, you can have it forwarded to another website.

Go into your registrar and pick another website that you want your domain name forwarded to. Make sure to choose the “domain masking” option. Then fill-in the title, description, and keywords for your forwarded domain. Domain masking essentially creates a website within a website. The search engines will see your website with its associated meta tags and index your website. Over time, as you build links to your forwarded domain website, you will get Google Pagerank.

Where should you forward your domain to? You have many options. One option is to point it to another related website that you already own. That will count as a link to your website. Another option is to point your domain to an affiliate offer. If your domain name is like a keyword phrase that people might type into the search engines, you’ll get the occasional type-in traffic. There are many more options that you will think of after you’ve forwarded your domain.

Some people may be skeptical that Google would give Pagerank to a forwarded domain. This skepticism would be warranted if the forwarded domain is only a redirect. However, if you apply domain masking, the domain will get Pagerank if you continue to build links to it that are relevant to the domain description and keywords.

Remember that a website only needs two things to survive in the wild — a la the Internet — content and links. This also applies to forwarded domains with masking.

In my line of business, I look at a lot of business cards and a lot of email addresses. The one thing that has struck me is how many business owners don’t know how to create email addresses that mean business. Let me ask you this. What is your email address for your online business? Is it hotbiz@hotmail.com? How about bestpizzaintown@yahoo.com? Could it be drhampton@gmail.com? It may even be joetheplumber@comcast.net.

For the sake of your online business, I hope that it is not any one of the above email addresses. There is nothing that screams unprofessional as an email address that you got for free at one of the many email sites like Yahoo, Hotmail, Gmail, and so on. Consider this … When was the last time you saw a business person from a company like IBM send you email from an address like bobsmith@excite.com?

So how do you fix this? Easy, get an email address that is on a domain name that you own. This is a quick way to increase your online business credibility by at least 100%. Here is how to create email addresses that mean business.

Step 1: Get A Related Domain Name And Web Hosting.

You can save yourself some money and accomplish both at the same place at

http://premierewebhost.com.

They will provide you with a free domain name and host your email account for only $6.95 per month.

Step 2: Log Into Your New Account And Create Email Addresses

Create an email address for yourself. For example, mary@organicpetfood.com.

Create an email address for your support emails. For example, support@organicpetfood.com.

Create an email address to automatically send replies to customer inquiries. For example, info@organicpetfood.com.

Create an email address for sales and sales payment processing. For example, sales@organicpetfood.com.

That should be good enough for now. Of course, if you have staff, create email addresses for them too.

Step 3: If You Don’t Want To Check Multiple Email Accounts, Setup Domain Forwarding.

Go into your CPanel and add a domain forwarder. Forward the emails to the email address that you prefer.

In Yahoo, for example, you can even add an option to show that the email that you send from Yahoo comes from mary@organicpetfood.com.

Step 4: That’s It. It’s as easy as 1-2-3.

So don’t delay for even one day longer from making your business look more professional online and offline.

Go to http://premierewebhost.com to create email addresses that mean business.

Oh yes, one more thing … Happy Halloween!

You may have an online business and you need to figure out a way that you can get your business out there to all potential customers. The way to do that is through search engines. Search engines are used most often to find almost anything on the web. Search engines provide a service that is similar to a telephone book except with URL’s that take you directly to a place that you can find what you are looking for. With the help of search engines you can drive business to a direct website.

When you use domain name marketing you are starting to circulate your name around the World Wide Web and when you start to connect to customers you may find that the search engines have picked up your link and you can now be found fairly easy if someone uses the right keywords. If your domain name marketing was this successful with only minimal effort imagine if you aimed to get your domain name into search engines all over the web. Your potential could be endless.

You can start by using keywords when promoting your domain name. If you can link to other sites with the same interests your website can be viewed more often. Your name can either be appealing to customers or it may turn them away. You won’t know until you get your name out there for everyone to see. Start your domain name marketing today to see what happens.

When you are choosing your domain name you will want to use keywords in your name that will help someone find your website easily by searching. When you include keywords in your domain name you are letting the name speak for your business.

Someone will know right away what you are offering just by the name. They can click on your website for details on the products that is offered on your site. Making your domain name keyword friendly can increase your chances of getting more business and increasing sales.

When a customer does not purchase something the first time they will probably return and possibly purchase the next time. In the future they know where they can find your site and what all it offers.

Keywords are very important when it comes to domain names and it will set you apart from other sites online that offer similar products that no one knows about because of the name. Before you get started using your name you need to make sure it is unique and not already out there.

You will need to do a search to see if someone else has already registered the domain name for their business. If the name you have chosen is not in use then you need to register it before someone else. If the domain name is already taken, you will need to choose an alternative domain name that will describe your business using keywords. Using keywords will increase your customers and your sales.

When you start your own business you want to find a way to drive customers to your store. Domain name marketing is becoming more common to use in advertising your online business. Domain name marketing is easy once you figure out how to do it.

To start you need to have a website up and running online. This will help you come up with a great domain name and peak your potential customer’s interests. When you use domain name marketing you can double the amount of customers that come into your shop online and if you run your shop offline as well you may find that you make more money when you are online. Marketing is an improved technique to advertising.

Success is determined by the amount of time you want to put into it. If you are willing to put in a lot of time and effort you may find that your payoff will come sooner rather than later. Customers appreciate details and your domain name marketing results will show you how many customers and potential customers you have reached.

Not everyone will purchase something the first time they shop. Don’t let this discourage you. Chances are they will return to your site, especially if they have it bookmarked by one of your advertisements. Marketing is a great way to tell the world that you are in business and when you get a chance stop in and visit.

Make sure you protect your domain name by registering it before you advertise.

You have created a domain name for your website and now you need to drive customers to your website.

No one knows that your website even exists unless you advertise your business and what you have to offer. In order to do that you will have to be willing to devote some quality time to get your name out to everyone you can.

There are a few things you need to determine before you get started. Decide if your business or products will help the young, teens or adults. Will it help women or men Will it provide a short term solution where someone will be purchasing from you frequently or will it provide a long term solution These questions need to be answered in order to provide the best domain name and to reach the most compatible customers.

Once you have answered the questions it is time to start marketing your website by using your domain name.

You will need to advertise on other sites that are similar to yours. Most of these websites require that you pay for advertising but the cost is usually affordable and you get your business advertised to twice as many people then if tried another method of advertising.

If you don’t want to pay for advertisement you may want to try email marketing. When you are preparing your email to send make sure you display your domain name somewhere in the subject so your email recipient will know who the email is from and who may be sending future email so them.

The best marketing system will be determined by your business and what you want to offer.

Selecting the right name for your website is the most important step you can take when starting your own business. The key point to remember is that you don’t have the money to brand yourself like the “Big Dogs.” So choose a name that accurately describes what you do.

The name will tell people what you have to offer and will help them decide if they are interested in looking further. There are several ways you can select your domain name to bring in your customers. If you are starting your first website you may feel overwhelmed by the many choices that you have to make. Make yourself a list to help you get started.

First of all you want to write down all the products or services you will be offering.

Determine what age group or groups these products would benefit the most.

After you determine these factors, choose your name that will combine both the products and the age group to create a successful domain name.

When you create your name you need to convince others to visit your site by domain name marketing.

How you market your domain name may be through visiting sites that offer similar products or pay for an advertisement on another popular site. All the customers who visit the well established website will see your ad and click on it.

Usually the ad does not cost very much to advertise for one month. Do your research to see who offers a better deal.

You may also want to try email marketing. Sending emails to everyone you know can increase your traffic to your website and increase your sales. Offer discounts for every customer they bring to your site as an incentive to visiting your store.