Archive for Lead Generation
Using A Website To Generate Leads
These days, most businesses have a website. If you don’t, check out my special on getting a top-ranked website. Prospective clients enjoy going to websites because they go there on their own terms and they can browse it at their leisure without feeling as if they have someone looking over their shoulder.
Here are some ways [...]
Oprah Kindles Amazon By Making Kindle Her Favorite Thing
Up for public viewing and consumption are two master marketers, Steve Jobs from Apple and Oprah Winfrey from The Color Purple. Remember that movie? That was where she got the name Harpo. Of course, Harpo is also Oprah spelled backwards.
Recently one of Oprah’s favorite things is the Amazon Kindle ebook reader. What is this Kindle [...]
Direct Marketing List vs. Door to Door Salesman
One of the small business that I worked with was setting up as a small pizza delivery service. They didn’t see any reason why they needed direct mailing lists. Their strategy was basically to canvass various neighborhoods with coupons, fliers, and other advertisements for their service. They made their own direct marketing lists – it [...]
