There are hundreds of millions of websites out in the wild. How in the world can customers find your website. And even if they do, will they stay to look around? In order to be found online, you need to advertise. There are many ways to advertise but having the right advertising strategies will save [...]
Today marks yet another “big launch” of yet another internet marketing “must-have” product, Traffic Secrets v2.0 by John Reese. Mr. Reese followed the “classic” internet launch formula by “giving away” free content in the form of three free videos on how to generate traffic to your website. The content was good, but hardly earth-shattering. Most [...]
“Build a website and customers will come banging on your digital door 24/7. You’ll make money even while you sleep.” Have you heard this one?
How many business owners believe that claim or some variation of it? If you raised your hand, you’re right. If you didn’t raise your hand, you’re right too?
So we have two [...]
People often lump sales and marketing into one category. The reality is that there is a BIG difference between sales and marketing. Let me tell you a story that will help illustrate the difference.
A game show contestant for the series called “It’s Your Life” makes it to the final round. He is given his choice [...]
Image via WikipediaThe late great copywriter, Gary Halbert, said that his competitive advantage is a “hungry market.” It almost doesn’t matter what type of product or service you market, if you can get your offer in front of the right group of people, you will make sales. This “group of people” was referred to by [...]
As a business owner, the last thing you want your customers to do is to compare apples with apples. As soon as they compare apples with apples or oranges with oranges, you enter a marketing state called “commodity” pricing. This is a dreaded word in business because selling commodities means selling on price. The vendor [...]
Many years ago when I was an honest to goodness engineer, we called a feature for what it was. If we built a light blue box with white dials that played 500 songs that came bundled with a white a headphone, we’d call it a light blue music box that can play 500 songs that [...]
The second piece of bad news about Google hit the newspapers today. Yes, I meant physical newspaper. Sometimes you have to get your “facts” from places other than online. The news story said that Google would be laying off 300 employees. Imagine that, the darling of Wall Street plans to layoff people. This news [...]
