Archive for the 'Marketing' Category

Advertising Strategies For Your Website

Tuesday, August 26th, 2008

There are hundreds of millions of websites out in the wild. How in the world can customers find your website. And even if they do, will they stay to look around? In order to be found online, you need to advertise. There are many ways to advertise but having the right advertising strategies will save [...]

Traffic Secrets 3.0 Revealed - What To Do When Google Hates You

Tuesday, July 15th, 2008

Today marks yet another “big launch” of yet another internet marketing “must-have” product, Traffic Secrets v2.0 by John Reese. Mr. Reese followed the “classic” internet launch formula by “giving away” free content in the form of three free videos on how to generate traffic to your website. The content was good, but hardly earth-shattering. Most [...]

Websites Don’t Make You Money, But (blank) Makes You Money

Tuesday, July 1st, 2008

“Build a website and customers will come banging on your digital door 24/7. You’ll make money even while you sleep.”  Have you heard this one?
How many business owners believe that claim or some variation of it? If you raised your hand, you’re right. If you didn’t raise your hand, you’re right too?
So we have two [...]

What Is The Difference Between Sales And Marketing?

Friday, June 13th, 2008

People often lump sales and marketing into one category. The reality is that there is a BIG difference between sales and marketing. Let me tell you a story that will help illustrate the difference.
A game show contestant for the series called “It’s Your Life” makes it to the final round. He is given his choice [...]

Tribe Versus Herd Marketing

Tuesday, May 27th, 2008

Image via WikipediaThe late great copywriter, Gary Halbert, said that his competitive advantage is a “hungry market.” It almost doesn’t matter what type of product or service you market, if you can get your offer in front of the right group of people, you will make sales. This “group of people” was referred to by [...]

Master The Principal of Comparison In Marketing Or Perish As A Commodity Pusher

Monday, April 14th, 2008

As a business owner, the last thing you want your customers to do is to compare apples with apples. As soon as they compare apples with apples or oranges with oranges, you enter a marketing state called “commodity” pricing. This is a dreaded word in business because selling commodities means selling on price. The vendor [...]

How To Market Cold Dead Fish

Sunday, April 6th, 2008

Many years ago when I was an honest to goodness engineer, we called a feature for what it was. If we built a light blue box with white dials that played 500 songs that came bundled with a white a headphone, we’d call it a light blue music box that can play 500 songs that [...]

How To Save Google From Bankruptcy

Friday, April 4th, 2008

The second piece of bad news about Google hit the newspapers today. Yes, I meant physical newspaper. Sometimes you have to get your “facts” from places other than online. The news story said that Google would be laying off 300 employees. Imagine that, the darling of Wall Street plans to layoff people. This news [...]