Archive for Marketing
eCommerce Sales 5-Year Forcast
$133 billion is the number that you should burn into the marketing side of your brain. $133 billion is the amount of e-commerce sales predicted by eMarketer.com for 2009. Is $133 billion in online retail sales a good number or a bad number? One way to look at this is to compare it to the [...]
Have We Forgotten How to Do Marketing?
Thousands of people come online everyday hoping to find online riches. They come online to learn how to do marketing. Often times, what they find is information presented in such a way that further bolsters their dream. More to the point, most of the information presented are scams. Here is how it usually works.
An inexperienced [...]
Sports Sponsorship and Marketing
Sports sponsorship can be observed and dated back to Rome and Ancient Greece where prominent society members supported the arts festival as well as the sports played. By support, it didn’t mean the proper sponsorship or patronage that was considered as a marketing tool. It rather meant continuation of such festivals and athletic events for [...]
