Paypal, 2Checkout, Ebay, Amazon, Online Marketing Allegory
Sunday, May 4th, 2008f you are using the Internet as a marketing channel, then you must understand this allegory: “Paypal and 2Checkout are to Ebay and Amazon like NCR and VeriFone are to Walmart and Target.”
Just as most bricks and mortar merchants understand the cash register as the point of sale machine, most online merchants understand the [...]

