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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Google Checkout Is Like Paypal

Online commerce is growing steadily every year as people become more and more comfortable shopping online. For the consumer, the benefits are –

* Wide selection that you cannot find in any one store offline, not even Walmart;

* Easy to do comparison shopping;

* Low prices, especially with online coupons and cashback programs like from Live.com.

There are also many benefits for the vendor who offers their product or service online. They get to reach a much wider audience than just their hometown. They can try displaying different merchandise without having to commit to a certain purchase. The way to do this is to become an affiliate for other product vendors. And there are smaller fixed costs, normally associated with web hosting, domain name registration, and shopping cart.

Speaking of shopping carts, Paypal is the number one name online for transaction processing. EBay was wise to have bought Paypal a few years ago. With wide recognition comes trust and creditability, two critical factors for online success. A new comer to the online processing service market is Google. Google Checkout was introduced about a year ago as an alternative to Paypal. It has not caught on as well as Paypal, but it is a viable alternative to Paypal. You can also use Google Checkout in addition to Paypal to accept orders from your website.

Here’s how to sign up for Google Checkout:

1. Go to https://checkout.google.com.

2. You have a choice to integrate Google Checkout with your current Google Adwords account or to create a brand new Google Checkout account.

3. Google Checkout will ask for two things:  How you will pay and how will you get paid. This part is not very clear on Google’s website.

4. For “How you will pay,” simply enter your credit card information.

5. For “How will you get paid,” enter your bank account number. Google will then make a small deposit into your account and ask you to verify that amount.

6. Now enter your website details like website url, contact info, return policy, and how your product will be delivered to your customer.

7. Next Google will ask you if you want to integrate other Adwords accounts to your Google Checkout. The benefit for you is that they will  credit you a certain amount of the Google Checkout transaction fees every time you spend money on Google Adwords.

8. Finally, log into your Google Checkout account and create a “Buy Now” button under the Tools tab.

You are now ready for business online.

Yes You Can Safely Buy Software Online

There are a great many ways to get good software, and the safest is going to a store and buying it straight off the shelf. However, because we live in a fast world, there are new and faster ways to get what you want most of the time. You can usually buy software online, though you won’t get all you can find in the store. There are a few cons to this, even when you are getting a good deal. When you are in a hurry though, and need something right away or something hard to find, buying software online is probably the very best way to go as long as you know what you are doing.

When you buy software online, you only have to download it after you have paid for it. You can usually pay with your credit card or your Paypal account, and that is usually instant. Depending on your Internet connection speed, you can usually get things in minutes. When you have a slower speed it might take a while, but it will still be faster than going to the store. Remember that phone calls can interrupt a dial up connection, so be sure you have it set to stay on when the phone rings so you don’t have to start all over again when you buy software online.

Because you have to use your credit card when buying software over the Internet, you should make sure you know who you are dealing with when you purchase. If you find something for free, do some research to be sure you are dealing with a good site. Some will give you free software, but they have hidden some “goodies” inside. Sometimes these programs will come with spyware, and some will come with viruses that will completely wipe out your computer. At least when you buy software online from a site you know, you can be sure you are getting a clean copy of whatever it is that you need.

If you want to buy software online, but you aren’t sure if the site is secure or trustworthy, type the name of the site into a search engine and go through at least three pages of results to see if anyone has had a problem with them. If you don’t find anything negative, and the site is not new, you can be reasonably sure it is safe to buy from them. Just remember that once you buy software online and download it, you won’t have a back up CD as you would if you bought it in the store. That means you should put in a blank CD and make your own copy so you have it if something were to happen to the one you bought.

Paypal, 2Checkout, Ebay, Amazon, Online Marketing Allegory

Typical debit card transaction machine, branded to McDonalds.f you are using the Internet as a marketing channel, then you must understand this allegory: “Paypal and 2Checkout are to Ebay and Amazon like NCR and VeriFone are to Walmart and Target.”

Just as most bricks and mortar merchants understand the cash register as the point of sale machine, most online merchants understand the importance of having a reliable online payment processor. If you are just starting out marketing online, Paypal is the easiest to setup. In addition, opening an account at Paypal is free.

Once you have a Paypal account, you can receive payments and make payments. Paypal allows you to transact via debit cards and via credit cards. Their fees are typically higher than you’d expect from a direct merchant account. However, some individuals and small businesses may not be ready to open a merchant account.

The other choice that you have for online payment processing that includes credit card processing is 2Checkout or 2CO. This company handles both physical and digital goods. 2Checkout handles one time payments and recurring payments. Their fee structure is comparable to Paypal. One main difference between the two companies is that 2Checkout is not as “fidgety” about sudden transaction volume as Paypal. For example, if you normally process 5-15 orders per day on Paypal and experience a surge to 300 orders per day, Paypal will shut your account down without warning. They do this because it is their way of protecting against fraud.

This presents a problem for your online business if Paypal were your only way to accept payments. 2Checkout, on the other hand, has a different fraud prevention system. They check for each transaction against fraud as they come in. As far as I know, they don’t shut you down without warning.

The other difference between Paypal and 2CO is that the later charges a $49.95 sign-up fee per account or website. If you sell your goods on multiple websites, this fee could add up. But there is good news on this front.

This coming Tuesday, May 6th, 2Checkout is allowing you sign-up for an account for free. You will save $49.95. If you have considered trying 2CO in the past but was deterred by their sign-up fee, here is your chance.

Go here to sign-up:

http://www.alextran.com/2checkout

Oh, by the way, 2Checkout also accepts Paypal.

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