Archive for Sales Psychology
Marketing Sales Process That Your Business Can Copy
Marketing and sales is a process whereby you lead an interested prospect from step A to step B to step C to closure. Note that closure could be that the prospect becomes a customer or they simply don’t buy because there was a mismatch somewhere along the process. The prospect decides based on the offer [...]
Are You An Expert or Are You A Peddler?
xWZdBPFTHOQWhen most folks think of sales and marketing, their minds envision someone who runs around peddling goods and services. You’ve seen the stereotype on TV, like the door-to-door salesman trying to convince housewives to buy his “Vacuum Deluxo-Rama.” This sales model works. I read a report that companies made $28B last year in door-to-door marketing. [...]
Master The Principal of Comparison In Marketing Or Perish As A Commodity Pusher
As a business owner, the last thing you want your customers to do is to compare apples with apples. As soon as they compare apples with apples or oranges with oranges, you enter a marketing state called “commodity” pricing. This is a dreaded word in business because selling commodities means selling on price. The vendor [...]
