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Are You An Expert or Are You A Peddler?

Saturday, May 3rd, 2008

When most folks think of sales and marketing, their minds envision someone who runs around peddling goods and services. You’ve seen the stereotype on TV, like the door-to-door salesman trying to convince housewives to buy his “Vacuum Deluxo-Rama.” This sales model works. I read a report that companies made $28B last year in door-to-door marketing. [...]