First a definition. A subdomain is a website that hangs off of your main website. For example, my website is alextran.com.  My domain is “alextran” and my third level domain (TLD) is “com.”
If I were to install a subdomain called newsletter, for example, it would be accessed by typing “newsletter.alextran.com.”
The subdomain would rely on the [...]

Got A Domain Name But You’re Not Ready To Launch A Website?
It used to be that domain names were very expensive. Up to only a few years ago, it use to cost upwards of $50 to register a domain name. Prior to that, domain names cost a few hundred dollars and up. Today, you [...]

I have been receiving a number of questions from clients and readers about how to generate leads and income from their website. The questions that I get are:
“How come I can’t get my website indexed on Google?”
“How long does it take to get to the first page of the search engine?”
“Why doesn’t all my pages [...]

A couple of years ago, which is a long time by web standards, the way to build a website was to use HTML. A lot of pretty websites were built this way. A lot of ugly ones were built this way too; but that is another blog entry. Although these HTML sites were pretty, they [...]

In order to understand how Latent Semantic Indexing is achieved, it is important to know some basic high school math, particularly Cartesian coordinates.
Typically when a search query is sent a term-document matrix is created. The pages that have been previously processed send back results that contain the correct semantic meanings.
All formatting from the pages including [...]

A box of rocks for the purpose of this discussion is a search engine like Google, Yahoo, or MSN. Of the three search engines, Google is the smartest box of rocks. Nevertheless, it is still a box of rocks, that can be fooled some of the time.
Notice that I said, “some of the time.” Yes, [...]

Most people know what Google is. Google is a search engine. So far so good. But do most people know exactly what Google does as it performs its searches? Or rather what makes Google do what it does to give you the results that you get?
There is a certain amount of secret sauce to Google’s [...]

At some point in the life cycle of nearly every piece of content published, the material loses some of its relevance. Over time, the content will generally become less and less popular among current readers/viewers. Thus, the need for content archiving.
Valuable space in any public media outlet is generally reserved for the most timely and [...]

The World Wide Web is teaming with creepy crawlers commonly known as spiders. These spiders, also known as bots, crawl the web searching for food. What they like to eat is fresh content. So if a webmaster puts up something new, the spiders will soon be attracted to that content.
Web spiders aren’t really spiders. You [...]

Static websites are dead. How do I know? Because Google says so. Big G became popular because they were the best at providing their customers fresh and relevant content. And in doing so, they have built the biggest database in the world using our collective content. Talk about not being original! But since they have [...]