Discover how your business can make more money using proven web strategies.
Name Email

Recent Post

tr

Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

Post1

You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

Post2

Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

facebookevents

A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

Featured Post

Post4

How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

Featured Video

Using a Tracking Pixel to Track Your Conversions

April 9, 2009 By Alex Tran Leave a Comment

The secret to making money online is to fail fast. The secret to failing fast is to test quickly. The secret to testing quickly is to have a great tracking system. A critical part of tracking is to track conversions. In other words, is your website traffic taking the action on your site that you want them to take? You need to accurately and quickly determine your call to action conversion rate.

For example, if you are selling a DVD on your website, you would have a sales page, an order page, and a thank-you page. You send traffic to your sales page, a certain percentage of your visitors will click the order button and get sent to your order page, then a number will follow-through with the order and be sent to a thank-you page. Now the question is how many website visitors did you convert into an actual sale?

A common method to track conversions is to install a tracking pixel on your thank-you page. Without getting overly technical, here is what the “tracking pixel” looks like:

tracking pixel example

This example code comes from a free online tracking solution called Tracking202.

Everytime someone makes it from the top of your sales funnel to the bottom of your sales funnel, the tracking pixel will “fire.” At the end of the day or week or month, you now have an idea about your website to sales conversion rate.

DONOTCHANGE

Reblog this post [with Zemanta]
Filed Under: Website Design Tagged With: , , ,

How To Track Visitors

February 19, 2009 By Alex Leave a Comment

I had planned to start this post by explaining why online business owners should track visitors. But then I concluded that that would be too obvious. It’s clear that we should track visitors to our websites so that we can do more of what works. If we don’t track, we won’t know. So let’s talk about how to track visitors to your website.

If you want to know how to track visitors, follow these 7 steps.

1) Sign up for Google Analytics. This excellent software tool is free from Google.

2) Install the small piece of Google Analytics code on each web page that you want to track visitors.

3) Check to see if you have AWSTATS as part of your web hosting service. If you use companies like www.premierewebhost.com, this tracking utility comes standard.

4) Create a simple spreadsheet with three columns. One is for the keyword, the second for the number of times the keyword was used, and the third has the date.

5) Each month print out the keyword report. You’ll be surprised at the types of keywords that people use to find you.

6) Optimize your website based on the keywords that turns a profit or produces the desired action when visitors get to your site.

7) Install a tracking link for all your off website content like on articles, blogs, forum signatures, PPC ads, contextual ads, video ads, and so forth.

And that is all I have to say about how to track visitors.

DONOTCHANGE

Reblog this post [with Zemanta]
Filed Under: Website Design Tagged With: , , , , ,

Unlimited Free Web Space?

February 9, 2009 By Alex Leave a Comment

Looking for a web host? Unlimited free web space is what you want for a robust site!

Today’s web sites have evolved from small, one or two pagers to sites containing hundreds of pages of content, artwork, banner ads and sometimes millions of links! Long gone are the days when the one-page website, selling a single product and carrying no advertising, successfully attracted visitors. You are whistling upwind now if you’re still relying on that strategy to produce any sort of income.

The current algorithms used by the search engines will place your site far down the list of result pages. Today, content articles and freely available information, relevant to your products and services, is one important component necessary to raise your search engine rankings.

In order to flesh out your site, you need quite a bit of web space with your hosting service to make the grade with the search engines. If you envision enhancing your web site offerings, with sound, video, animations and plenty of ads, the ideal solution is to find a hosting service which provides unlimited free web space. Is this just pie-in-the-sky thinking? No. Unlimited free web space is being offered by large hosting services, which have the disc space and memory that smaller services just can’t afford to reasonably offer and stay in business.

Who knows how long such offers will be available? Some are currently offering such a plum of a deal, with lifetime rights, so long as you continue your relationship with that hosting service. If you are planning to expand your current website, now may be a good time to take advantage. Some of these unlimited free web space hosting promotions may disappear not too far down the road.

Updating your site with video capabilities, sound, flashy slide shows and animations makes your website more interesting, thus attracting a greater amount of traffic. Of course, you need to promote these features, through press releases, social networking sites and feature articles in newsletters and article directories, for the best and quickest bumps in your site traffic. However, these site resources can consume astonishing amounts of disc space and memory. We’re talking gigs here. Using a host which provides unlimited free web space eliminates these problems.

Expanding your web site in all of these ways naturally results in larger databases, requiring additional disc space and memory. However, adding all these bells and whistles definitely leads to more traffic and more income.

When you find a hosting service offering unlimited free web space, be sure you also get unlimited bandwidth. If the unlimited bandwidth isn’t part of the deal, you haven’t gained much, because you’ll not be able to take advantage of all that space!

The large, robust web site is the wave of the future. You’re well advised to check out this option now, while this new hosting marketing strategy is still available.

Here is my recommendation:

http://premierewebhost.com/

Reblog this post [with Zemanta]
Filed Under: Website Design Tagged With: , , , ,
« Older Posts
To Top