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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Client Gifts That Are Exceptional

November 27, 2008 By Alex Leave a Comment

Many small businesses today realize the need of showing appreciation by providing client gifts. In the rush to produce quality work that meets with and exceeds client expectations, it’s still important to take the time to think of ways to show clients that their business is appreciated. There are lots of stock items that are available. Some businesses are based solely around providing promotional gifts to companies who in turn can pass these items on to clients. However, the challenge comes in thinking of truly unique and personalized client gifts that really convey appreciation and stand out as novel, useful and demonstrate the time that was put into selecting the gift.

Clients are used to being bombarded with lack-luster promotional items like pens, magnets and calendars. However, more forward-thinking companies are learning to go one step further by appealing to the individual interests of their clients. This can be conveyed by offering a variety of client gifts that demonstrate a personal interest in the client. Some examples of such gifts include tickets to a favorite sporting event (giving tickets that may be difficult to obtain or very costly), invitations to use private box seats at a variety of functions, providing gift certificates to popular restaurants or stores and even including clients in personal outings such as trips to the cottage, or to parties hosted on office premises or even held in homes. These sorts of client gifts up the ante and make your company stand out as original, thoughtful and willing to go the extra mile by showing a personal interest in clients.

In addition to personalizing client gifts, smart business owners will also show hospitality when clients visit their office space. Some nice gestures can include ordering lunch or brunch from a local favorite, offering home-baked goodies along with fresh brewed coffee, and by always remembering personal preferences such as a client favoring tea over coffee, any health problems that dictate a particular diet, or even remember a client’s soft drink preferences. These personal touches go a long way as far as client appreciation goes and definitely keep your company top of mind for the future.

Taking the time to record and remember your client’s personal information and preferences communicates to them that you are interested in them as people, and are not just looking to fleece them at every turn. This is how long-term client relationships are built and goes a long way in ensuring strong client relations, open lines of communication and positive business interaction.

Filed Under: Customer Service

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