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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Content Archiving Is Important Even For Web Publishers

At some point in the life cycle of nearly every piece of content published, the material loses some of its relevance. Over time, the content will generally become less and less popular among current readers/viewers. Thus, the need for content archiving.

Valuable space in any public media outlet is generally reserved for the most timely and relevant material. Because the amount of content production is ever-increasing, and the needs of the audience are ever changing, there must be a system in place that assists in the “storing” of less popular content in “the back room”, so to speak.

An archiving system allows the Content Management Team to replace older, less relevant material, with newer information and publications. The archives make the older material accessible to potential viewers, without taking up important space, which may be needed for more current publications.

Depending on whether the content to be archived appears in a traditional media format (such as books, magazines or other periodicals) or a digital format (as in web-site material, e-books, digital photographs etc…) the archiving process will require different steps for completion.

Just as libraries and museums have specific sections for “archives”, a web-site or other internet portal will also need a specific place to store its outdated, but still relevant material. Many web-site applications now have a built system for the archiving of records.

The process of “Archiving” can be both tedious and time consuming, if older content is not relegated to the “archives” on a regular basis. Therefore it is vital to the overall operation of the content management team to systematically select those items which are to be archived, based on timeliness, popularity, and relevance to the viewer.

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