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Do You Do These 4 Things To Make Your Web Site A Good Lead Generator?
Most businesses have a web site these days. Prospective customers and clients enjoy going to web sites because they can browse at their leisure without undue pressure. Nothing like not having to feel as if they have someone looking over their shoulder.
Traffic from prospects make your web site one of your biggest lead generators. Here are some ways to make your web site user friendly:
1. Keep it simple
Make sure that the web site is easy to navigate and people can find what they are looking for quickly and easily.
2. Avoid the glitter
Don’t use a lot of flashing lights or color schemes that can be painful to view, or else you may find that your customers click away before they have a chance to see what you have to offer.
3. Offer good advice and/or tips
It’s always a good idea to offer visitors something free, like tips and suggestions. Make sure that the advice and tips are pertinent to your business.
4. Encourage feedback
Have a guest book or a forum that people can go to and leave feedback with suggestions or comments about your web site.
Even if they aren’t things that you want to hear, any feedback is valuable.
Follow up on the feedback and thank them for taking the time to leave it.
All of the above tips put the customer first and show that you care about what they think. When visitors know that you are putting them first, they are more likely to become a customer and encourage others to do the same.
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