How to Get a Domain Pagerank Without Building a Website

People who work online for a long period of time may find themselves owning a few domain names that they don’t use. These idle domain names sit at their registrar waiting to be put into service “one day.” Often times, the “one day” turns into years.

Sure, some domain name owners may put these domains into parking services like Aside from parking, there is another way to use these domains names rather than letting them sit idle.

A higher and best use for these domains is to use them as redirects. Here is what I mean. Say you have a domain called If this domain name is sitting at a registrar like GoDaddy, you can have it forwarded to another website.

Go into your registrar and pick another website that you want your domain name forwarded to. Make sure to choose the “domain masking” option. Then fill-in the title, description, and keywords for your forwarded domain. Domain masking essentially creates a website within a website. The search engines will see your website with its associated meta tags and index your website. Over time, as you build links to your forwarded domain website, you will get Google Pagerank.

Where should you forward your domain to? You have many options. One option is to point it to another related website that you already own. That will count as a link to your website. Another option is to point your domain to an affiliate offer. If your domain name is like a keyword phrase that people might type into the search engines, you’ll get the occasional type-in traffic. There are many more options that you will think of after you’ve forwarded your domain.

Some people may be skeptical that Google would give Pagerank to a forwarded domain. This skepticism would be warranted if the forwarded domain is only a redirect. However, if you apply domain masking, the domain will get Pagerank if you continue to build links to it that are relevant to the domain description and keywords.

Remember that a website only needs two things to survive in the wild — a la the Internet — content and links. This also applies to forwarded domains with masking.

Copyright © Alex Tran