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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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How To Track Visitors

I had planned to start this post by explaining why online business owners should track visitors. But then I concluded that that would be too obvious. It’s clear that we should track visitors to our websites so that we can do more of what works. If we don’t track, we won’t know. So let’s talk about how to track visitors to your website.

If you want to know how to track visitors, follow these 7 steps.

1) Sign up for Google Analytics. This excellent software tool is free from Google.

2) Install the small piece of Google Analytics code on each web page that you want to track visitors.

3) Check to see if you have AWSTATS as part of your web hosting service. If you use companies like www.premierewebhost.com, this tracking utility comes standard.

4) Create a simple spreadsheet with three columns. One is for the keyword, the second for the number of times the keyword was used, and the third has the date.

5) Each month print out the keyword report. You’ll be surprised at the types of keywords that people use to find you.

6) Optimize your website based on the keywords that turns a profit or produces the desired action when visitors get to your site.

7) Install a tracking link for all your off website content like on articles, blogs, forum signatures, PPC ads, contextual ads, video ads, and so forth.

And that is all I have to say about how to track visitors.

DONOTCHANGE

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