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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Magazine Ad Sales Down 12% Last Year

February 11, 2009 By Alex Tran Leave a Comment

Magazine ad sales were down an average 12% last year. The BusinessInsider has the full story and a spreadsheet that shows the breakdown for each magazine. This news is not surprising given that newspaper ad spend has been steadily declining over the last few years.

The down economy has affected almost all corners of business including advertising. However, there is more to the dramatic decline in traditional media ad spend than the poor economy. Newspapers, magazines, and radio are no longer the medium of choice when people want to find out about something. These days, the first place to look is online. If you want to know something, just “Google it.” If you want to find someone, go onto Facebook. If you want to watch a TV episode that you missed, fire-up YouTube. If you want to hear a particular song, download it from iTunes. With the Internet, information has become democratic and a lot more immediate.

So what is a business to do if they want to reach their target customer? Simple … go to where the target customer hang-out. 21st century business must use 21st century advertising techniques in order to remain effective. Advertise on Google, Facebook, YouTube, Ask.com, Myspace, and all the Web 2.0 properties that allow it. The new lingo for online media include words like — Pay per click, Contextual ads, Interstitial ads, Banner ads, Sponsored links, Pop-ups, Pop-unders, Pay per view, Text message ads, Thank-you page ads, Co-registration, and Downloadable software. I know it may sound daunting for the uninitiated, but the principles of advertising remain the same, regardless of the medium. It’s just that online, the effects are almost immediate. It’s certainly a lot more measurable compared to offline ads.

Over the next few blog posts, I’ll cover the strategies that you can employ to increase your marketing ROI during this time of transition and change.

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