Traffic Secrets 3.0 Revealed - What To Do When Google Hates You
Today marks yet another “big launch” of yet another internet marketing “must-have” product, Traffic Secrets v2.0 by John Reese. Mr. Reese followed the “classic” internet launch formula by “giving away” free content in the form of three free videos on how to generate traffic to your website. The content was good, but hardly earth-shattering. Most big businesses that market online have used these traffic tactics for years without even realizing that they were secrets. Mr. Reese happened to summarize them in his videos. If you want the full detail on how to implement the traffic “secrets” that he talked about in the videos, well . . . you’re gonna have to shell out $397.
Since my readers are business owners, most will not have been exposed to the onslaught of emails from affiliate partners hawking Traffic Secrets v2.0 where each affiliate tries to outdo the other by bribing their list with a bigger and better bonus if people buy through their link. It’s the same old pushy salesman tactic. What a shame. If Mr. Reese really believes in his traffic secrets, he’d use those tactics rather than relying on pushing his wares through affiliates with big subscriber lists.
But there is a lesson to be learned from this product launch. Do as the guru do rather than what the guru say. In this case, the guru is selling the dream of getting easy traffic to your website. In the online (and offline) world, traffic equals money. So easy traffic means easy money. People are seduced by easy. Another word for easy in the marketer’s dictionary is “secret.” Hence the name, “Traffic Secrets.”
Since we all know that there are no secrets and there is no such thing as easy in a real business, let me summarize for you how to get traffic online.
There are only three methods to getting traffic: You can buy it. You can borrow it. Or you can get it organically via the search engines and Web 2.0 sites. Each method will cost you in either time, money, or a debt.
Buying traffic involves paying for ads via the search engines, banner ads, or the affiliate network.
Borrowing traffic means swapping lists. “I’ll mail my list your offer if you mail your list my offer.” You exchange debts.
Organic traffic involves SEO in order for your website to be ranked highly in the search engine results for your chosen keyword(s). In addition, you can also get traffic from social sites like MySpace, YouTube, Facebook, eBay, Forums, and other membership sites thanks to Web 2.0. In the case of these Web 2.0 sites, you get ranked according to how popular you are. The downside of this method of traffic generation is that it is unpredictable. It also costs you time. And time is money.
Which leads me to traffic secret 3.0 –> “What to do when Google hates you.”
This is an important point since Google controls 70% of search engine traffic. If Google hates your website, they can simply remove your website from their index. And poof! Just like that, you don’t exist online — at least to 70% of the searchers.
This hurts. I know. I’ve experienced this first hand on a few occasions. Here is what I did.
1. I turned off the website. There is no point adding content to a website that has been de-indexed from Google. Sure, Yahoo Search and MSN may still be showing you love, but is that enough?
2. I moved my domain to Sedo.com and parked it there for free.
3. I wait.
4. I check back after a few weeks or a few months to see if Google has re-indexed my domain.
5. If they have, I transfer my domain back to my web host and I rebuild my website.
Is this method pretty? No.
Is it convenient? No.
Does it work all the time? No. But when it does, you would have saved your domain.
What should I do when it doesn’t work? You move on and buy another domain.
The key point is to be careful with your website and domain name. Don’t fool around with what I call illegal SEO techniques. Download my free report to find out more.
