It’s The Little Things That Matter: Mobile CRM And Its Advantages
Gone are the days when deals are closed with face-to-face meetings, where service call reports and
proposals pile up in offices and those late hours where people have to frantically rush over to offices
for deadlines. The modes of communication have now transcended the wired office out to the land of the mobile professional.
Today, immense amounts of data depicting inventory controls, consumer interactions and sales forecasts zip through the Communications & Media superhighway. This competitive data ultimately lands on the desks of managers, partners and the like, who use it to find their edge in their respective industries.
A lean, quick and efficient workplace is crucial to an enterprise’s success; and even though Mobile CRM can take a chunk out of the company’s funds, there is no better opportunity to improve upon on the sales and marketing weaknesses of the firm and build upon its strengths. In the long run, Mobile CRM takes advantage of the best communications technology and actually provides the bang for the firm’s buck.
As corporations get larger, the importance of the mobility of data through different areas in the world
heightens. Fore example, certain tastes in the Chinese market may hamper with an American corporation’s thrust towards globalizing its brand there. In order to tackle these kinds of problems, the firm must dig for information, scouring the land for snippets of culture to gain insight on these specific consumers’ tastes and needs. Inventory reports must be shown periodically to Brand managers, in order to adjust their marketing strategies.
Every little detail is integral for corporations, especially multinationals, in order to discover common
consumer likes and to finally make them think — “China’s Coca-Cola”. Such is the beauty of mobility in a globalized economy, and Mobile CRM gives the companies these agile strides for better efficiency and
Fuel Up Sales
The primary reason Mobile CRM is higly beneficial to a company is how it tracks every facet of the firm’s moves, from a sales consultant in London, a brand strategist in Singapore, all reporting on demand shifts, inventory surpluses and more to the headquarters a thousand miles away. Again, this regular updating of databases influential to a company’s business decisions gets to where it heads to, in record time, to the Project Manager, who makes the necessary adjustments for the success of his team. This in turn helps them avoid catastrophic mistakes, which can potentially cost them millions of dollars.
A simple look at our industries tell everything about the importance of mobility: tech companies concocting ideas on what could be the next biggest trend, asking themselves what is the next Motorola RAZR or Apple iPhone. It’s a race for innovation for these types of companies where relentless focus group discussions, surveys and interviews are held, drafted and given, respectively. Mobile CRM helps them get to that level. Everything from company image and sales reports are written in intricate databases which are passed along and discussed by different groups of the organization, all focused to do one thing: hitting the market at the sweet spot, and consequently getting the jackpot.