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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Online Business Tools

There are many choices on the Internet. Some would argue that their are too many choices. I agree. When confronted with too many choices, the tendency for the human mind is to delay action. Unfortunately, this may not be the best decision if your business model calls for speed online.

Fortunately, the Internet is also all about sharing best practices and sharing good resources. Here is a list of the key resources that I use to run my online business and what I have recommended to my clients.

Online Legal Forms:

* Form An LLC. A good business starts with the proper legal formation. I use this company to quickly and inexpensively form my limited liability corporations.

* Get A Domain Name and Web Hosting. Usually you would have to get your domain name from a registrar and point it to a web hosting company. Fortunately, you can avoid all this and still get a true web host for people who are serious about their online business.

* The Best Email Follow-Up System. Most people who try to market online make the mistake of trying to sell their product or service upfront, one-time. What they don’t realize is that people don’t buy on the first visit; or the second; or the third; or even the seventh time. Rather, people need to warm up to the notion of buying something online. This is precisely why following up with your customers and building a relationship with them is so important. With many emails being blocked by spam filters these days, it’s important to use an email follow-up system that works. This one is the simply the best… and it’s cheap.

* Free Web Authoring Tool. Normally I don’t advise my clients to mess with the code. Leave that part up to the professionals. An online business owner’s job is to focus on how to grow the business. However, there are times when some people may want to make a minor change or two to their website like swapping out a picture. For these rare occasions, I suggest you use a simple web tool that also produces clean code.

* Free FTP Tool. Here again, I don’t suggest that online business owners do a lot uploading and downloading of files from their website. But if the need arises, this is the free FTP program that I use.

* Free Video and Screen Capture. If a picture is worth a thousand words, a video must be worth ten times that. If you cannot afford an excellent screen capture and video capture tool like Camtasia, use Jing. it’s quick and easy to share video and screen captures with others using this tool.

…More Later…

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