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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Sitemap and Robot.txt: What is the difference?

The World Wide Web is teaming with creepy crawlers commonly known as spiders. These spiders, also known as bots, crawl the web searching for food. What they like to eat is fresh content. So if a webmaster puts up something new, the spiders will soon be attracted to that content.

Web spiders aren’t really spiders. You know – the kind of with eight legs. Or was it six? Anyway, web spiders are computer programs created by the search engines to look for new data to index into their database. Since most web publishers want their data to be indexed and shared with the world through the search results, they try to make it as easy as possible for the spiders to crawl their site. This is why they create sitemaps. These maps of their website pages, navigation, links, linking structure make it easier for Google, Yahoo, MSN and the other search engines to make sense of the content on the web publisher’s site. Most importantly, sitemaps show the spiders how the data is connected. Spiders want to understand both data and linking structure so that they can determine relevance.

You can create a sitemap by simply listing your web pages in an outline form in a simple text file. I don’t recommend this as it is hard to maintain. In addition, you can’t be sure that your format will be understood by the spiders. It is best to go to Google, and use their sitemap standard. Alternatively, go here to create your sitemap online.

A robot.txt file tells the spider want they can index and what they cannot. The reason you would want to exclude certain files and/or directories from being indexed by the bots or spiders is for privacy. For example, you don’t want to show where you have stored the ebook that you sell on your site. If you don’t specify what to exclude, the robots will index everything that they come across on your site.

Here is a site where you can create your robot.txt file.

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