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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Articles Marketing – What Works in 2010

When I started working on the Internet in the mid 1990′s, the mantra was … Content is King. The Web was much slower back then, so content equals articles. If you wanted to do website marketing, you had to write lots of articles.

Fast forward 15 years: Today the Web is bulging with content. Some argue that we have too much content. Video has taken hold online big time. Witness the Youtube phenomena. So the question for 2010 is … Does articles marketing work anymore?

I get this question from clients often. So let me just jump to the answer. Articles marketing still works online.

…but to get the true implication of this answer requires that I write some more content.

Article Marketing to Build Authority

People still believe what they read in print. What you say, how you say it, and how you support what you said, make indelible impressions on your reader’s psyche. Somehow, what is written carries more weight than what is said verbally. Perhaps this is because writing something down is still harder for most people than simply just saying it.

Sure, people do get skeptical about what they read, but if the content is well crafted with the proper headline, people will allow you to make your argument in print.

Repetition also helps. If you write about a given topic enough times, you eventually become the “authority” on the topic. Whether you deserve the authority status or not is debatable. You wrote down your arguments … And that by itself is is a fact. Write enough arguments and people will quote you to support their arguments. Weird how this works.

So using articles to market your idea still works in 2010. Write enough about that idea and you will build authority.

Article Marketing to Build Links

Believe it or not, search engine spiders are still dumb. We are well into the 21st century and search engine spiders still can’t make out the content in videos, audio, and graphics, including pictures and Flash.

What they can decipher is text content. And boy have they feasted on articles over the past 15 years. I wonder how many articles Google, Yahoo, and Bing can ultimately index?

I will cover this in another, ahem, article. But for now, just know that if you want to manipulate the spiders, simply feed them written content.

Use article marketing to build links: Link to your blog. Link to your videos. Link to your audio. Link to your pictures. Link to your Flash. Link to your articles. Link to your links.

Article Directories that People Read

Time is precious. The Web is a time suck. So if you want to use article marketing to build authority, publish your articles where people will actually read them.

As far as my testing goes, there are only two places where people actually read articles online. They are

  • EzineArticles.com
  • Docstoc.com

Some people have also found real readers on ScribD.com. So you may try your luck there. Just be sure to track.

As for the other 10,387 other article directories online, use them for link building.

So that’s it folks… My first post in 2010. Article marketing still works in 2010. It’s true because I wrote it down.

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