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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Business Consulting Blog, Part 2 – Seven Easy Steps

The 7 Easy Steps to Start Your Own Consulting Business

Offering consulting services is hot. The best part is that you can start today. To start with your own consulting business, you must be widely knowledgeable about the ins and outs of it. Here are the seven easy steps on how to run your profitable consulting business.

1) The typical way to start any business is to be knowledgeable about it. Start your first day by buying books, cds, videos and other learning material about your target business. You can also seek advice from other consultants who are successful in their fields. Do not be ashamed or fearful of asking for help. Realize that all business startups have gone through this process.

2) Develop harmonious working relationship with your clients. Building good relationships with your clients is the mantra of all businesses since relationships can go beyond the initial sale and can also forge repeat buys. Clarify client’s expectations versus what you can do. Specify your expertise and the benefits they can get from having you as their consultant. More often than not, clients especially those big organizations have high expectations of the consultants. By being realistic of your capabilities, the good relationship can be developed from day one.

3) Make a good proposal with a clear statement of your strategies and objectives. Since you are the consultant, you are expected to solve a portion of the organization’s problems. Clearly state on your proposal the services you will provide and the price you will be asking. Strongly emphasize the advantages that your client will enjoy once they deal with you. You can only do this by presenting the benefits they can reap after getting your services.

4) Create a marketing plan to grab your client’s attention. Your marketing plan should be brief. Here is a way you can devise a seven sentence marketing plan. The first sentence explains the purpose of your project. The second sentence explains the ways on how to achieve the purpose and the benefits that the clients can get. The third sentence describes the target market. The fourth sentence describes the niche. The fifth sentence is about the “secret sauce” you will utilize to get it done. The sixth sentence is about your business identity; and the seventh is all about the budget.

5) Present a refined, professional image. Being in the image business, your clients will perceive you as an ultimate maker of sales. One sure way to draw new clients is to be categorized as an expert in the consulting industry. Project yourself as an expert having marketable skills produced from a combination of education and knowledge you gained from years of experience. Since your skills are rare, many companies will be willing to pay your premium. But they also need to see you as in demand, successful and one of the top quality consultants of all time. Make sure that you have all the necessary materials such as sample videos and business cards. Convey an image of an expert who have all the knowledge clients can benefit from.

6) Offer a free introductory session when needed. Often times, consultants are conscious of the bills and are hesitant to give their services. Being a consultant does not always mean charging per hour for your precious service. If you are just starting with your business, you must first build client’s awareness about your services, so a free short consultation will not hurt you. Ensure that your client will be interested in your services by conducting free information seminars once in a while. This can give you exposure and referrals.

7) Be keen with results. The clearest path to gaining new clients is a referral from those who saw your first successful project. Keep a network of employers and other persons that you know. Always keep in mind that in the consulting business, results are the viable tool to acquire clients. To be successful, you must deliver and offer undisputed value to your clients and all other members of your network.

These seven steps are just some of the many ways that you can follow when starting a new consulting business.

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Business Consulting Blog, Part One

You may not realize it but you might have the potential to become a business consultant. You don’t believe me? Search within yourself. What is the thing you are most passionate about? What is that thing that you do best? Once you have determined what that is, ask whether there are people who might need some assistance in that area.

The next question is, can you help them? Of course, you can! You are an expert on it! So why not do it as a business? Earn money helping others with something you know and do best – and that is business consulting. You can start small. Do it in the comfort of your home as a freelance consultant. There are a lot of organizations and executives out there who are in need of expert consultants. Believe me, with a little fine tuning, you can become a high-paid advisor.

So what do you need to do? Follow these steps:

First, you have to determine your area of expertise first. Are you an accountant? Do you have the required certification to claim that you are an expert in your field? If you don’t, you must secure that first. An expert without credentials is just another person next-door, who has the ambition to be an expert. People believe in the written word, so you have to have that. However, there are also professions or areas of expertise that doesn’t require certificates like fund-raising consultants. Expertise in this area only needs experience. However, you have to have vast experience in the field you are planning to advise on.

Second, your office. Since you are starting small, your first office can be your bedroom, or your study room, if you have one. All you need is a table and chair, an internet connection and a telephone line, and voila! You are almost ready to start your consulting business. Almost, because you have to understand that though you are starting small, of course, you are also looking to becoming big someday. So you have to be organized. Consultants are advising on management and that includes time and things management. You have to practice what you are advising.

Third, set your goals and limitations. Why limitations? You are only starting your business, so don’t shoot stars. Set your goals to a realizable scale or level. Do not target too many clients and end up failing with your commitments. So be realistic. Do not bite off more than you can chew. Maintain your clientele to a manageable number.

Fourth, develop and make a record of your plan. You need to have a tangible reminder of the path you are taking so you would not go astray. It’s easy to get distracted and side-tracked from your goals. So it’s best to have it formally written down and give it a professional feel. This way, you can also have something to show possible clients, proving that you are serious in your business.

Fifth, create your lesson plans. Of course, before you can advise, train, or teach, you have to have a lesson plan. You have to know what you are going to tell your clients. Write it on your own. Think of all the possible weakness people might have in your chosen field. Focus and write about that. If you don’t know how to start it, begin with the definition of your profession and everything else would follow. The field you are going to write about is your forte, so things should flow easily once you have begun.

Done with the five simple steps? Now, you’re ready to call and propose to prospective clients!

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