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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Gorilla Marketing or Guerilla Marketing?

What is the proper term — gorilla marketing or guerilla marketing? No matter. Both terms are used by people to mean a type of low cost marketing strategy for small businesses and individuals when they are going up against Goliath.

Products and services have to find customers in a fiercely competitive market. Large corporations have large advertising budgets and big marketing teams but small businesses may only have a small budget and they have to be a bit more imaginative. It’s not just a matter of cost however, but of results and the recent trend for gorilla marketing is proving successful in many cases.

Conventional TV campaigns, billboards and press advertisements are all expensive and the public is used to them and may have become desensitized to them. Niche marketing or aiming at a target audience is the modern way of doing things, aided by technology. The younger generation is particularly receptive to different sorts of promotions. Gorilla marketing, sometimes referred to as buzz marketing or stealth marketing, has also been taken up by bigger organizations.

This sort of method puts an emphasis on building a relationship that feels personal to the customer. Some tactics are inexpensive or free and a lot of companies have come to value word of mouth recommendations. The Internet plays a big part in this and potential consumers of a product may not even realize that they have been targeted in this way. Chat rooms, blog pages, messages and chain email are all portals for promotion. Sending text messages to cell phones is another method. The act of sending personal messages to a Bluetooth device has been dubbed “bluejacking.”

Communication has always been the tool of publicity departments and it’s easier than ever for people to share information, opinions and ideas. With the Internet, it is literally a global market. Gorilla marketing takes note of the fact that families have fragmented as far as their leisure time is concerned. Instead of gathering round the TV together, families are apt to be doing their own thing in different parts of the house. Mom may be watching her soap in the living room, Dad is listening to his baseball game on the radio in his den and their teenage kids are social networking in their bedrooms.

There are other ways besides high tech solutions to get the message across. Urban dwellers are familiar with sticker campaigns. They pop up everywhere and sometimes in unexpected places. They may be in subway stations, telephone booths or stuck in the cab of a truck. Advertisements are printed on receipts or on the reverse of bus tickets. The art of gorilla marketing is making use of the everyday things that we all take for granted. A slogan on a T-shirt is often a walking advertisement.

What else can you think of to get into the subconscious mind of your target market?

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5 Easy Steps to Successfully Market a Product on the Internet

We’ll begin by assuming that your product or service is of high quality and has intrinsic value to your customer. Your product is ready, but are you? Many a website has suffered an ignominious demise, only because the owner didn’t do the proper preparation in marketing. Here we look at five basic, but essential components of how to market a product on the web.

1. Define your market. This may seem obvious, but many people neglect this step. You cannot assume that everyone on the planet will find your product useful. If you use the shotgun approach as a marketing strategy, you’re effectively shooting yourself in the foot. We’ll look at a service as our example. A service is also a product, in that you are providing a product which saves your customer time and money. A service can be a bit more tricky to manage, but you can apply the methodology to a product as well.

Let’s say you want to know how to market a product which takes care of small business accounting needs. Your market is finite, but still huge. Your audience is small to medium-sized businesses, which perhaps have a website, but lack the means to record and store sales data adequate to their needs. There are some costly, big-name packages that do the job. You want to target businesses which can’t afford a big-ticket service and are therefore open to yours. Explore every niche business and compile your specific audience.

2. Develop your advertising campaign. You’ll learn much about how to market a product on the net when you devise an array of advertising strategies. Visit sites which provide advice on various marketing strategies. In the case of our sample product, you might do well to provide feature articles to an e-newsletter focusing on small business issues. Contact the Chamber of Commerce in major metropolitan areas. Always remember to expend your advertising efforts by ‘writing to your audience.’ Use free advertising venues as much as possible and spend advertising dollars judiciously, to reach the greatest number of your potential customers.

3. Make sure you deliver your product or service promptly and securely. Many would-be marketers get shot down here. No matter how much research you’ve done in developing your advertising strategies with your eye firmly focused on the best methods on how to market a product, if you can’t or don’t deliver, all your effort is for naught.

4. Keep your communications open. Respond to customer communications as quickly as possible. This builds credibility.

5. Get some links and content going. Have plenty of free content on your website which gives your visitors information they can use. The more links you have pointing to your site, the better.

Follow these basic guidelines on how to market a product on the net and you’ll achieve success!

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