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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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"You Do Get Cash Back Using Ebay And Live. It Really Works."

Yesterday I wrote about “How To Save 20% On Ebay — Ends Soon.” The main topic was about how to use compelling headlines on your copy to persuade people to read the rest of your article.

Today, we will continue with that discussion by talking about something called “social proof.” The web is a big place. And like big places in the offline world, people explore them with their guard up. People are skeptical of claims and hype. Can you blame them?

In order to soften people’s attitude towards what you are writing about on your website, you will need to provide proof. People want to see evidence. They want to see that what you claim works.

Social proof comes in several forms. They can be testimonials from others who have had success with your product or service. They can be screenshots of your accounts backing up your claim. They can be endorsements from authority figures like government officials, doctors, lawyers, celebrities, and religious leaders. They can be trust seals like those from the Better Business Bureau, Trust-e. security sites, independent test labs, and universities. In actuality, social proof online is not much different than social proof offline.

Now let’s take the “How To Save 20% On EBay” example from yesterday. I made the claim that you can get up to 20% of your EBay purchase if you use Live.com, EBay, Buy It Now, and Paypal. The procedure is to search for a product like the Nintendo Wii Fit using the Live.com search engine. Click on the sponsored ad from EBay.com. Find the item that you like on EBay with a Buy It Now button. Check out with Paypal. Then get paid your 20% cashback from Microsoft in 60 days.

Sounds good, doesn’t it? But it was only a claim. Most people will need to see some social proof that this works before they try it. Remember that the web is full of hype and scams. So people are naturally skeptical.

In this case, let me provide a screenshot as evidence that this cashback program using EBay really works. I bought an item on EBay using the procedure that I described. Today I received an email from Microsoft showing my cashback amount. See the evidence below:

Cashback From EBay

The product that I bought was a bargain even at the Buy It Now price of $654. It became an absolute steal when I get my $125.80 in cashback from Microsoft. This makes the final price to me at $528.20.

If you would like more information on this cashback program, visit the following EBay page:

http://alextran.com/bookmarks/ebayrebate

 

How To Save 20% On EBay – Ends Soon

Did I get your attention with my blog post title? Good. I’ll try to accomplish two things with this article. The first thing I’ll discuss is the importance of headlines. The second thing is “how to save 20% on EBay – ends soon.”

Headlines:

Direct response marketing is all about capturing your prospect’s attention, then leading them through your sales funnel, then persuading them to take action. The late Gary Halbert, famous copywriter, used the term “AIDA.” to describe this process.

“A” stands for attention, “I” stands for interest, “D” stands for desire, “A” stands for action.

We won’t cover all the parts in this article. I’ll save that for later articles. Here, we’ll just look at the first “A” — attention, and that would be the headline in written copy. Let’s start by seeing why writing copy that grabs your prospect’s attention is so important.

If you have the greatest product or service in the world and nobody knows, then do you really have the greatest product in the world? If you have the greatest sales funnel in the world that leads people to your greatest product, and you had no traffic or eyeballs, do you have the greatest sales funnel in the world? I think you know the answer to those two questions.

So the first thing that all direct marketers must do is to grab the attention of our readers. We want eyeballs. The best way to do that is to appeal to their human needs. And what might those human needs be? Without going through Abraham Maslow with you, let’s just keep it simple. All humans need health, wealth, and libido in varying degrees.

In the case of my headline — How To Save 20% On Ebay – Ends Soon — I was appealing to the “wealth” category. People want and need to save money in varying degrees. I don’t care if they are a single mother with three kids to support or Warren Buffett … people think about wealth, and they think about wealth in this order:

1. How can I keep the money that I have?
2. How can I make more money?

The fear of losing what you have is much higher than the greed to get more. Want an example, look at the global stock market this past few weeks. People are dumping their stocks, even though most of their holdings are perfectly good, because they fear losing what they have more than wanting to get more money. This human reaction is global.

So back to my headline, I used the appeal of “how can I keep the money that I have” in order to grab my reader’s attention. And it worked. Otherwise you wouldn’t be reading this article.

I also used a specific number – 20%. People like to see numbers even though most people don’t like math. Numbers appeal to people’s tendency to rationalize their emotional decisions. Did you get that?

“People Buy On Emotions And Rationalize With Logic” or numbers.

The emotion is to save money and the rational to read the rest of the copy is “20%.”

All this makes sense, doesn’t it? Good. There is one more thing. The headline said, “Ends Soon.”

That bit of verbiage appeals to the worldwide human belief in a concept called “scarcity.” Let’s talk about that concept for a moment. It’s important.

If you’re familiar with the first story in the Bible, Adam and Eve had it good. They had all the fruit, warmth and companionship that they wanted in the Garden of Eden. Then Adam had to ruin a good thing and got them both kicked out of Eden. All of a sudden, their world of “abundance” became a world of “scarcity.” Not long after, God created marketers, but that is another story. Just know that nothing in the world would consistently sell if their wasn’t this notion of scarcity.

Not convinced? Just look at every public company. All public companies sell products and/or services, otherwise they wouldn’t exist. Do they use scarcity as a market tactic? Of course they do. But what you may not also realize is that they are also subject to the same rules of scarcity … time. All public companies must report there revenue and earnings according to fiscal calendars. They work on the scarcity of time, as do we.

Okay. So after writing all that, how can you save 20% on EBay? Follow along below:

1) Think of something that you would like to buy this holiday season. Either for yourself or as a gift.

A popular gift this year is the Nintendo Wii Fit video game. You can buy this product online at stores like Amazon.com and also Ebay.com. Click here to see what the Nintendo Wii Fit looks like.

If you want this item, shop early because it sold out last year … seriously.

2) Go to www.live.com. This is Microsoft’s search engine like Google.com.

Type in “Nintendo Wii Fit” or whatever else you might like to buy into the search box at live.com. The first listing that appears is a sponsored ad. See the ad below. Click on it.

live.com search results

3) Once you are at EBay, select the item that you would like that has a “Buy It Now” button.

Regular auction items are not eligible.

4) After clicking the “Buy It Now” button, you will be taken to a confirmation page. There you will see how much of a rebate you will get. The rebate ranges from 20% to 30%. The maximum rebate amount is $200.

5) Checkout using Paypal. You will not be eligible for the rebate if you don’t use Paypal.

That’s how you save 20% on Ebay. And it really ends soon. Microsoft, a public company, will go broke if they continue to give away money like they are doing with this special offer.

For the complete details of this program, go read it on the Ebay site.

http://alextran.com/bookmarks/ebayrebate

Have fun!

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