We’ll begin by assuming that your product or service is of high quality and has intrinsic value to your customer. Your product is ready, but are you? Many a website has suffered an ignominious demise, only because the owner didn’t do the proper preparation in marketing. Here we look at five basic, but essential components of how to market a product on the web.
1. Define your market. This may seem obvious, but many people neglect this step. You cannot assume that everyone on the planet will find your product useful. If you use the shotgun approach as a marketing strategy, you’re effectively shooting yourself in the foot. We’ll look at a service as our example. A service is also a product, in that you are providing a product which saves your customer time and money. A service can be a bit more tricky to manage, but you can apply the methodology to a product as well.
Let’s say you want to know how to market a product which takes care of small business accounting needs. Your market is finite, but still huge. Your audience is small to medium-sized businesses, which perhaps have a website, but lack the means to record and store sales data adequate to their needs. There are some costly, big-name packages that do the job. You want to target businesses which can’t afford a big-ticket service and are therefore open to yours. Explore every niche business and compile your specific audience.
2. Develop your advertising campaign. You’ll learn much about how to market a product on the net when you devise an array of advertising strategies. Visit sites which provide advice on various marketing strategies. In the case of our sample product, you might do well to provide feature articles to an e-newsletter focusing on small business issues. Contact the Chamber of Commerce in major metropolitan areas. Always remember to expend your advertising efforts by ‘writing to your audience.’ Use free advertising venues as much as possible and spend advertising dollars judiciously, to reach the greatest number of your potential customers.
3. Make sure you deliver your product or service promptly and securely. Many would-be marketers get shot down here. No matter how much research you’ve done in developing your advertising strategies with your eye firmly focused on the best methods on how to market a product, if you can’t or don’t deliver, all your effort is for naught.
4. Keep your communications open. Respond to customer communications as quickly as possible. This builds credibility.
5. Get some links and content going. Have plenty of free content on your website which gives your visitors information they can use. The more links you have pointing to your site, the better.
Follow these basic guidelines on how to market a product on the net and you’ll achieve success!