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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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The Psychology of "Free Shipping"

March 16, 2008 By Alex Tran Leave a Comment

Today I’m starting a category called “Sales Psychology.” I debated whether I should share my secrets so openly on a blog. My main concern was whether I would lose any potential sales by revealing my best marketing sales psychology triggers. In the end, I concluded that it is better to give freely than to hoard. After all, I did write the book about the Karma of Success.

So here goes. I hope that you will enjoy and benefit. Feel free to share with others.

Sales Psychology Tip:

The psychology of free shipping persuades your potential customers to act by telling them if they are remotely interested in your product, they should buy now to save money on shipping costs. The reason why this works is because people “hate” to pay for shipping. They view it as a non-value added expense. Observe how Amazon.com works. They offer free shipping for orders above $25. A number of Amazon’s potential customers would pay more for product by adding extra items to their shopping cart in order to reach the $25 level. I know I do.

So try this in your online business. One variation of this sales psychology is to offer free, upgraded shipping to people who spend a higher dollar amount. For example, Tenniswarehouse.com offers free 2-day shipping for orders above $75. You may want to test different price points depending on your product.

Filed Under: Sales Psychology

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