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The Second Most Powerful Word In Sales Is…
The first most powerful word in sales psychology is “free.” The word attracts attention like a bright yellow flower attracts bees. People have been known to trample each other to get at a “free” offer. Free works. I don’t care how rich a person is. Everyone likes something for nothing.
The second most powerful word in sales psychology is “you.” You see, it’s all about the person you are trying to persuade. Nothing else matters. Think about how can what you offer benefit your customer. And when you communicate your value to your customer, frame the conversation around the word “you.” Not “I” or “me”, but “you.”
Think of it this way, when you look at a group portrait that you are in, who is the first person that you look for in the picture? Of course, you look for you.
Now that we have one and two out of the way, the third most powerful word in sales is. . . We’ll cover that next time.
Comments
Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .
Jason Rakowski
How about the word “Alex”, your “First Name”?
In your opinion, how would Alex rank, would it be 2nd,or 3rd?
I wrote an article about the strongest word in (marketing) human language, http://namer.ca/blog/strongest-word-in-the-human-language.html
but always looking for more opinions from other people,
thanks
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