Using a Tracking Pixel to Track Your Conversions

The secret to making money online is to fail fast. The secret to failing fast is to test quickly. The secret to testing quickly is to have a great tracking system. A critical part of tracking is to track conversions. In other words, is your website traffic taking the action on your site that you want them to take? You need to accurately and quickly determine your call to action conversion rate.

For example, if you are selling a DVD on your website, you would have a sales page, an order page, and a thank-you page. You send traffic to your sales page, a certain percentage of your visitors will click the order button and get sent to your order page, then a number will follow-through with the order and be sent to a thank-you page. Now the question is how many website visitors did you convert into an actual sale?

A common method to track conversions is to install a tracking pixel on your thank-you page. Without getting overly technical, here is what the “tracking pixel” looks like:

tracking pixel example

This example code comes from a free online tracking solution called Tracking202.

Everytime someone makes it from the top of your sales funnel to the bottom of your sales funnel, the tracking pixel will “fire.” At the end of the day or week or month, you now have an idea about your website to sales conversion rate.


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