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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Using A Website To Generate Leads

November 11, 2008 By Alex Leave a Comment

These days, most businesses have a website. If you don’t, check out my special on getting a top-ranked website. Prospective clients enjoy going to websites because they go there on their own terms and they can browse it at their leisure without feeling as if they have someone looking over their shoulder.

Here are some ways to make your website user friendly, and one of your biggest lead generators.

1. Keep it simple

Make sure that the website is easy to navigate and people can find what they are looking for quickly and easily.

2. Don’t blind your customers

Don’t use a lot of flashing lights or color schemes that can be painful to view, or else you may find that your customers close the window before they have a chance to see what you have to offer.

3. Offer advice or tips

It’s always a good idea to offer visitors something free, like tips or advice. Make sure that the advice and tips are pertinent to your business.

4. Encourage feedback

Have a guestbook or a forum that people can go to and leave feedback with suggestions or comments about your website. Even if they aren’t things that you want to hear, any feedback is valuable.

Follow up on the feedback and thank them for taking the time to leave it.

If you website is based on WordPress, here is an easy plug-in that sends a thank-you message to the people who took the time to comment on your website:

http://www.justinshattuck.com/comment-relish/

All of the above tips put the customer first and show that you care about what they think. When visitors know that you are putting them first, they are more likely to become a customer and encourage others to do the same.

Filed Under: Lead Generation

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