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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Web Logo Design Important for Branding

November 28, 2008 By Alex Leave a Comment

Your web logo design is an essential component of branding.

Many website businesses don’t even have a logo. Instead, they rely on color schemes or page layouts to help customers identify the business. This is not enough. Think about large household names like IBM or Microsoft. Who doesn’t recognize their logos? The IBM website is really plain Jane, with the basic blue and white corporate looking page. However, their logo is distinctive. Microsoft has a logo which is a bit more colorful, but just as easily identified. Logos are a major component of branding. Every marketing piece, product label and stationery is embellished with the company logo.

Let’s say your website does not have a logo, but you do have an HTML e-newsletter. When you send out your newsletter, using the color scheme of your home page, your readers are not going to easily identify with a simple color scheme. There are, after all, only so many color combinations. However, with a good web logo design, readers don’t need to think at all about who you are. A glance at your logo is all it takes.

A carefully planned web logo design creates several psychological advantages. First, it’s visually appealing. It’s interesting, but not too ornate. It’s different enough to be easily identified and associated with your business. The psychological effects of such a web logo design? It creates a warm and fuzzy feel, with a friendly aspect. For example, let’s say your sister sends you letters regularly, using stationery decorated with roses, which also appear on the envelope. When the mail comes, her letter stands out from the crowd. It’s the piece you’ll open first. This is what branding is all about.

It’s clear that a good web logo design can help identify you, as well as subtly creating a positive feel towards you and your business. Your logo deserves plenty of thought and research, because you do not want to change it. This will only create confusion in the mind of your visitor. Think about the Morton salt box, with the girl holding the umbrella. This company has been around for a long time. While they’ve occasionally made small changes to update the image, this logo is still easily identifiable.

So, how does the web logo design process begin? You’ll first want to surf around to your competitor’s sites and see what they’ve done. If you’re in the gardening business or any kind of ‘green’ business, you may be surprised to find that green and yellow ochre are the most common colors used. It’s not smart to go along with the crowd, in this case. This color branding concept has been overdone. You need to think outside the box in order to distinguish your business from theirs.

Here’s just one example of a good web logo design: I remember one garden site I purchased supplies from, subscribing to their newsletter as well. Their logo was a large red tomato, a simple photo placed against a white background. It was truly eye catching. Following my purchase, some months later, I received a piece of snail mail, their seasonal catalog, bearing their distinctive logo on the front. The catalog was shrink-wrapped in plastic and contained a frig magnet – you guessed it – a large red tomato. It is both cute, useful and eye catching. It’s still on my frig. Every time I see it, I think of that company. What a smart move!

If you’re not artistic, hire a graphic designer to create your web logo design. It’s worth every penny. You want your customers to remember you in a positive light. You don’t have to be as big as IBM to accomplish this. All it takes is a good web logo design!

You can also contact us 925-895-1837 to handle the web logo design for your business.

Filed Under: Marketing

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