With the recent string of “Google Slaps” aimed at affiliate marketers using PPC to CPA offers, many online advertisers have had to find alternatives to paid search. For the last few years, it was relatively easy to throw up an advertising campaign and generate almost instant traffic to a website. Since it was so easy, this form of search advertising drew many people online. The best part was that it worked… perhaps too well. So advertisers became lazy. They simply did not add any value to their landing pages.
Here is an example:
If a searcher typed “Banner Maker” into Google.com, a paid search result might read –
Banner Maker Scam?
We Compared 12 Banner Makers
Which Was Best? See Results Now:
The above paid search ad with link directly to the vendor landing page. Cookies set. Commissions paid if the searcher buys.
As the pool of advertisers grew and competition swelled, Google became stricter and stricter with the way that people could advertise. Google introduced quality scores, click-through-rates, landing page requirements, account history, and a host of other hidden factors. But even that didn’t stop the masses from wanting to throw advertising money at Google.
The latest fad in internet marketing is to promote CPA offers with rebills. At times, it was “ridiculously” easy to make $25 to $40 per lead online. Smart advertisers would spend $1 and make $2 to $3 in return. How many times would you want to do that? Of course this led to even more competition, which led to shady affiliate tactics like fake blogs and fake newspaper articles, which led to Google shutting down the whole party.
Now everybody who was advertising CPA offers (especially with rebills) have lost their very lucrative advertising channel — thanks to a few bad apples.
So what’s next for online advertisers? How about advertising via banners?
Advertising banners are not a new of promoting your business online. However, it seems to be one of those methods that seem to linger on and that are used by many websites and companies and even reputable ones. This is because, advertising banners employ the use of one of the most influential ways of advertising, appeal to one’s emotions and look. To outshine their counterparts, many websites thus use highly graphical and animated banners as part of their advertising campaigns.
Nearly all major players on the internet use banners as a form of advertising. Simply open up your Yahoo mail and the first thing that captures your eye is the flash advertising banners that are located at the top. There are different types of banners that are used, the common ones being flash advertising banners. This is because flash banners can employ movement. Movement has a long-lasting impact and as a result, it is more likely to influence a viewer more than a static banner would. Furthermore, over 90 percent of computers around the whole have the flash software installed. From basic static banners to advanced interactive banners, many website developers seem to favor the use of flash advertising banners both in web development and also as an advertising platform.
Click-through rates, conversion rates and cost-per-click have shown that consumer search and purchase behavior are greatly influenced by what they see. Simulations conducted on search engines have shown that advertising banners do result in more sales and targeted traffic as opposed to traditional advertising methods that do not use banners. It can be expected therefore that this trend will continue.
Making banners is however not an easy task. Making advertising banners that sell is even harder. It requires a lot of creativity and originality. You are more likely to employ an advertising firm or an individual with banner development know-how if you are to make a selling banner. Usually, your competitors will give you an idea of what sells and what does not. If you find a banner appealing, it will most likely have the same effect on your target market. Like I mentioned, advertising banners play on one’s emotions. Their message should be short, to be point and have a punch line. Having a punch line allows viewers to associate what they see with your website or the products you have to offer.
If you don’t have Photoshop or a similar tool and you’re on a budget, here is a banner maker site that you can try:
Good luck in your effort to create website banners for advertising your product or affiliate product.