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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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What Small Business Can Learn From Big Business

Apart from size, the number one difference between a big business and a small business are systems. I’m talking about how-to guides that are documented and followed by most employees. More than that, these systems are so ingrained into the big company that it has essentially become intertwined with something known as company culture.

Don’t get me wrong. Small businesses follow systems too. However, many small businesses remain small because they have to reinvent their systems over and over again. In essence, they don’t have a system; at least not one that they can package and sell.

A number of years ago, I was worked for a very small business. My boss at the time asked me to complete a mini-assignment. I went to work on it and turned in my finished project in a flash. I was proud of myself for being speedy. In exchange, the trade-off that I made was that my finished project was not exactly reusable.

Wouldn’t you know it? My boss snapped at me and said, “We are a small business. The last thing we can afford is to rewrite code every time! Make your code reusable and document it in a binder so that you can step away.”

I was in my early twenties at the time, yet his words stuck with me to this day.

If a small business wants to become a big business one day, the small business owner would be wise to start writing down systems. The goal of every small business owner should be the ability to step away from his business and have it still hum along fine.

One more thing, if your business is even smaller than a small business, creating and following systems becomes even more important. This is because you need your systems documented in order to outsource. A really small business can only survive for so long with it’s owner doing everything. Eventually, as in, soon, the owner will crash and burn.

Don’t risk crashing and burning. Create systems, outsource, then grow to the next level.

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