You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect.

The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust.

Here are 20 strategies to get more response from your email marketing.

1. Build a targeted opt-in list.

2. Keep your messaging simple.

3. Make your messages personal.

4. Don’t mix content with promotions.

5. Email often.

6. Train your opt-in list.

7. Research everything.

8. Be honest.

9. Get to know your opt-in subscribers.

10. Segment and make targeted topic lists.

11. Email your customers via a separate list.

12. Make your customers feel special by giving them customer only coupons.

13. Be somewhat regular.

14. Split test html vs. plain text emails.

15. Pay attention to your “From” line.

16. Keep your email address consistent.

17. Make your subject lines interesting.

18. Don’t forget your “Thank you” page.

19. Offer bonuses.

20. Create a call to action each time.

Copyright © Alex Tran