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Small Business Taxes Gone Wild In California

I estimate that 99% of Californians do not understand the implications of the new small business tax that Governor Jerry Brown signed into law yesterday. This law would mandates online sellers like Amazon.com and Overstock.com to start collecting sales taxes on items shipped to California if they have some sort of relationship with an affiliate. [...]

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You Got the Opt-in, Now What? Here Are Some Top Email Strategies

The first part of email marketing is to get your visitor to opt-in your email list. Once they opt-in, the visitor becomes a prospect. The second part of email marketing is to move the prospect along your marketing funnel towards them becoming a customer. An important element of that is relationship marketing done via trust. [...]

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Linkedin Company Page Follows the Leaders Facebook and Yelp

There was a time when Linkedin was cool. Well, maybe “cool” is too strong of a word for this early social networking site. Let’s just say that Linkedin was *the* place to network as a business professional. You sign up for Linkedin, you make connections with people you work with, you ask for a recommendation, [...]

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A Way to Promote Your Business with Facebook Events

Let’s assume you’ve already set up your own Facebook profile and a separate Facebook Page for your business. Maybe you’ve also created a Facebook Group that relates to a type of product or service that your business provides. What are some ways that you can promote the special events your business sponsors? One way is [...]

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How to Remove Antispyware Soft

Marketing online is fraught with risks. One category is business risk. The other category is technical risk. Business risk is when you try to execute a digital marketing strategy and it fails. Technical risk includes the risk of not implementing your websites and/or scripts correctly. But technical risk also includes the risk from cyber-attacks. One of the most common form is viruses pretending to be a friendly program ... like a trojan horse. This blog is about how to remove Antispyware Soft. … Read More...

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Your Business Can Benefit With An Online Payment System

March 11, 2008 By Alex Leave a Comment

With more and more people coming online everyday, I’m surprised to see so few local businesses benefiting from this trend. What I mean is that very few businesses in my area, the East Bay, have implemented an online payment system.

What better way to sell more of your product and/or service than capturing payments online? Just to give you a perspective, the internet is drawing in 1,000,000 new people every 100 days. These people are coming online by many different means, but mostly via new email accounts and searching for information online. In fact, about 80% of all online sales begin with people starting out with a simple web search for information.

It’d be a shame if they searched for and found your business online but weren’t able to buy from you because your website does not have an online payment portal.

You don’t know how to start transacting online? No worries. Technology has advanced with such a rapid pace in the past ten years that electronic payments have become the norm of the day. More than 40% of payments are transacted electronically through credit and debit cards, apart from the usual wire transfers and online payment portals. In short, it’s easier now than it was just a few years ago. So now, it’s possible for a small business to advertise, sell and collect payments online without ever having to meet the customer personally. Although, you should communicate regularly with your customers.

With these advancements and most businesses adapting their payment procedures and policies to suit customer’s conveniences, I’d also advise that any East Bay business set up an online merchant account with a payment processor in order to cash in on the business that is being transacted on the internet.

There are many online merchant solution providers out there. Many have established themselves in the field setting up and maintaining online merchant software and products that protect against fraud.

So get yourself an online merchant account and get a piece of the action that your competitors will otherwise get.

Filed Under: Online Payments

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